Scott Simson
Scott Simson

@imscottsimson

10 Tweets 1 reads Jul 28, 2022
How to get millions of views on Youtube (for free) by improving your thumbnails:
1. Don't underestimate their importance.
If you don't get them to click from your thumbnailsβ€”
You won't get any views.
2. Viewers click on ideas, not design.
It's not about being the best at photoshop.
Come up with the best idea, and you'll win.
3. Understand your ICP.
- What do they want to learn?
- What do they want to watch?
- What do they need help with?
Create videos on these topics.
4. Focus on making better ideas.
If your idea is trashβ€”
Your thumbnail will be trash.
Write down every idea you have.
Then make videos on the best ones.
5. Make them curious.
Open a loop.
Get them asking a question.
Curiosity wins.
6. Show them it's for them.
Don't show cats if your audience is interested in dogs.
Make the thumbnail relevant to your ICP.
7. Give them a reason to click.
- They want to learn something
- They want to be entertained
- They want to know what happens
8. Deliver on the promise (in your video).
Don't clickbait people.
Make videos based on the thumbnails.
9. Design what you can.
You don't need to be a photoshop pro.
Design your thumbnails with whatever you have access to.
I recommend Canva.
It's cheap and can create great designs.

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