“I can’t picture all you’ve written. And that’s not how it should be.”
That was the first line of feedback my marketing genius friend left on my document.
I took a deep breath and continued reading.
That was the first line of feedback my marketing genius friend left on my document.
I took a deep breath and continued reading.
“How do you sell with stories yet never exercise the imagination of your reader?
“If you say this product will help them increase their organic rankings, paint a picture in their minds.
“If you say this product will help them increase their organic rankings, paint a picture in their minds.
"Let them see their web pages on Google’s first page for keywords that hitherto took them a year to rank for.
“If you say this product will cure their backache, let them remember the nights they couldn’t sleep because of the excruciating pain in their back.
“If you say this product will cure their backache, let them remember the nights they couldn’t sleep because of the excruciating pain in their back.
"Let them imagine sleeping without having to toss and turn in pain.
“Don’t just write, Victoria. Create imagery in the minds of your target reader so when they read your storytelling copy, they see themselves in your brand story.”
“Don’t just write, Victoria. Create imagery in the minds of your target reader so when they read your storytelling copy, they see themselves in your brand story.”
I took another deep breath and hit the X icon of the tab.
I’d just take a break before rewriting.
I’d just take a break before rewriting.
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