In any biz, your #1 goal is to persuade users to buy from you.
Here are the 6 principles of persuasion (+ how to use them):
(mini ๐งต)
Here are the 6 principles of persuasion (+ how to use them):
(mini ๐งต)
1. Scarcity
The perception that items are more attractive when their availability is limited.
As a result, users fear missing out and are more likely to buy.
Example: 'Hurry! Only X products remaining."
The perception that items are more attractive when their availability is limited.
As a result, users fear missing out and are more likely to buy.
Example: 'Hurry! Only X products remaining."
2. Liking
We like people that are similar to us, who pay us compliments, and make us feel special.
Example: Use collaborative words such as 'us,' 'we,' and 'our' to make users feel a sense of belonging.
We like people that are similar to us, who pay us compliments, and make us feel special.
Example: Use collaborative words such as 'us,' 'we,' and 'our' to make users feel a sense of belonging.
3. Authority
People like to follow advice/recommendations of credible experts.
Example: Gordon Ramsey endorsing HexClad ๐
People like to follow advice/recommendations of credible experts.
Example: Gordon Ramsey endorsing HexClad ๐
4. Social Proof
People feel safer using something that they know lots of others recommend.
Strength in numbers.
Example: Customer reviews or UGC.
People feel safer using something that they know lots of others recommend.
Strength in numbers.
Example: Customer reviews or UGC.
5. Reciprocity
When people receive a free gift from someone they feel obliged to repay that favour.
Works best if it is a perceived exclusive gift that they feel is not offered to others.
Example: Offering users free access to your community.
When people receive a free gift from someone they feel obliged to repay that favour.
Works best if it is a perceived exclusive gift that they feel is not offered to others.
Example: Offering users free access to your community.
6. Commitment & Consistency
People like to be seen as being consistent with their decisions and beliefs.
Example: Send a post-purchase survey to customers + ask if they'd buy from you again.
If they reply 'yes', they're less likely to go back on their word.
People like to be seen as being consistent with their decisions and beliefs.
Example: Send a post-purchase survey to customers + ask if they'd buy from you again.
If they reply 'yes', they're less likely to go back on their word.
TL;DR
Here are the 6 principles of persuasion:
- Scarcity
- Liking
- Authority
- Social Proof
- Reciprocity
- Commitment & Consistency
Design your website with these in mind, to sell more!
Here are the 6 principles of persuasion:
- Scarcity
- Liking
- Authority
- Social Proof
- Reciprocity
- Commitment & Consistency
Design your website with these in mind, to sell more!
If you found this ๐งต valuable:
1. Please like + RT the tweet below!
2. Follow me @pavvvo for daily tips and advice on CRO
Until next time โ๐ผ
1. Please like + RT the tweet below!
2. Follow me @pavvvo for daily tips and advice on CRO
Until next time โ๐ผ
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