The most valuable marketing skill in 2022:
Storytelling with data.
Master it and you'll 3x your sales.
Here's the 4-step pitch framework to win your next client:
Storytelling with data.
Master it and you'll 3x your sales.
Here's the 4-step pitch framework to win your next client:
This story starts with Renee.
There's a major problem in hospitality.
The Great Resignation.
Renee is building a product to solve high employee churn rate.
Clear problem and a solution that works. That's a successful business, right?
Wrong!
Alone, this isn't enough.
There's a major problem in hospitality.
The Great Resignation.
Renee is building a product to solve high employee churn rate.
Clear problem and a solution that works. That's a successful business, right?
Wrong!
Alone, this isn't enough.
Find a problem. Solve it.
Yes.
But you also need people to see what you see and feel what you feel.
People want to:
• Resonate with the problem
• Believe in your solution
Here's how you do that:
Yes.
But you also need people to see what you see and feel what you feel.
People want to:
• Resonate with the problem
• Believe in your solution
Here's how you do that:
1/ Identify the hero and her reality
In this case, Renee's hero is the food operator and her team.
The reality is that it costs $2,000 to bring on 1 new team member.
In this case, Renee's hero is the food operator and her team.
The reality is that it costs $2,000 to bring on 1 new team member.
2/ Identify her pain
Next, present the PAIN number. This is the data that causes conflict.
70% - the average employee turnover rate in hospitality.
This number causes severe pain for Renee's hero.
Next, present the PAIN number. This is the data that causes conflict.
70% - the average employee turnover rate in hospitality.
This number causes severe pain for Renee's hero.
3/ Chunk down on the pain
Now move away from the numbers.
Let's look at why this pain is happening.
Now move away from the numbers.
Let's look at why this pain is happening.
4/ Present the solution
Now we present the solution.
In Renee's case, it's a training program that builds careers, not jobs:
• The team reach their potential
• The team stays with our hero
• The hero's recruitment costs ⬇
Now we present the solution.
In Renee's case, it's a training program that builds careers, not jobs:
• The team reach their potential
• The team stays with our hero
• The hero's recruitment costs ⬇
TL;DR The 4-step pitch framework to win your next client:
1/ Identify the hero and her reality
2/ Identify her pain
3/ Chunk down on the pain
4/ Present the solution
1/ Identify the hero and her reality
2/ Identify her pain
3/ Chunk down on the pain
4/ Present the solution
Hope you enjoyed the thread.
Follow me @liammotivado for weekly threads on how to tell a story that motivates your prospect to buy.
For in-depth articles, check out my newsletter at Motivado.
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Follow me @liammotivado for weekly threads on how to tell a story that motivates your prospect to buy.
For in-depth articles, check out my newsletter at Motivado.
bit.ly
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