Last week Mr. Beast hit 100 Million subscribers!
When he started, he couldn’t even afford a mic to make videos
Now his YouTube channel makes an annual revenue of over 20 Million dollars
Here’s how Jimmy Donaldson built Mr. Beast: A🧵👇🏼
When he started, he couldn’t even afford a mic to make videos
Now his YouTube channel makes an annual revenue of over 20 Million dollars
Here’s how Jimmy Donaldson built Mr. Beast: A🧵👇🏼
Mr. Beast is one of the biggest YouTube channels in the world and Chamath feels he might just become the first YouTube Billionaire!
But how does he get more than 10 crore people to watch his content consistently?
But how does he get more than 10 crore people to watch his content consistently?
He plays with your psychology and gives you videos which are unusual and surprising.
Something which you might not be interested in normally, but intrigues you.
Because whatever he does in them is absolutely impossible! We don't see such stuff happen in daily life.
Something which you might not be interested in normally, but intrigues you.
Because whatever he does in them is absolutely impossible! We don't see such stuff happen in daily life.
All his videos will make you feel “is this for real?” and he actually delivers on that.
Truth be told, none of us in the FinFloww team ever watched Mr. Beast, but we did go for a binge this Friday till the point most of us got a headache.
Watching all those videos one after the other gave us his pattern.
Watching all those videos one after the other gave us his pattern.
When he started, he became obsessed with YouTube.
And one thing which comes out of obsession is insight.
He studied what makes videos go viral so thoroughly that he was able to break it down into a method.
That helped him go viral again and again…regularly!
And one thing which comes out of obsession is insight.
He studied what makes videos go viral so thoroughly that he was able to break it down into a method.
That helped him go viral again and again…regularly!
And his method is simple:
Humans are obsessed over money and what they can do with it.
If someone is distributing money on the streets, he’ll definitely grab human attention.
It’s all a game of attention.
Humans are obsessed over money and what they can do with it.
If someone is distributing money on the streets, he’ll definitely grab human attention.
It’s all a game of attention.
We think his main attraction point is basically how he shows you what you might never do with your money.
And he presses that nerve again and again, which gets him results.
And he presses that nerve again and again, which gets him results.
Want to know the power of distribution?
Because of his brand and his crazyyyy big YouTube distribution, he’s built the fastest growing fast food chain in the world:
Mr. Beast Burgers
What took McDonalds years of distribution and marketing bucks,…
Because of his brand and his crazyyyy big YouTube distribution, he’s built the fastest growing fast food chain in the world:
Mr. Beast Burgers
What took McDonalds years of distribution and marketing bucks,…
…he built within a few years and a few million dollars.
Most of a startup’s budget goes into marketing.
A man with 100 million people watching him again and again doesn’t need that.
Most of a startup’s budget goes into marketing.
A man with 100 million people watching him again and again doesn’t need that.
Imagine his power and influence!
Imagine the kind of things he can build with this.
So, even when it looks like Mr. Beast has made it, we think he has just started.
Love him or hate him, he rules distribution and the one who controls that, controls everything in this world.
Imagine the kind of things he can build with this.
So, even when it looks like Mr. Beast has made it, we think he has just started.
Love him or hate him, he rules distribution and the one who controls that, controls everything in this world.
Why is an investing startup telling you all this?
Because understanding the power of distribution is important. Content creation isn’t just a play after work anymore.
It can create billions if used the right way.
But why is an investing startup telling you all this?
Because understanding the power of distribution is important. Content creation isn’t just a play after work anymore.
It can create billions if used the right way.
But why is an investing startup telling you all this?
Because understanding the power of distribution is important.
Content creation isn’t just a play after work anymore.
It can create billions if used the right way.
Content creation isn’t just a play after work anymore.
It can create billions if used the right way.
So, as an investors you need to know what’s coming to fight the B2C companies in your portfolio.
Because it’s impossible to fight off such new companies built on the back of such strong personal brands.
Creator economy is bigger than you think it is.
Because it’s impossible to fight off such new companies built on the back of such strong personal brands.
Creator economy is bigger than you think it is.
It’s not about a creator building something and monetising his content anymore.
It’s not creator economy anymore, it is the economy.
These creators are self-appointed brand ambassadors and this will change everything.
It’s not creator economy anymore, it is the economy.
These creators are self-appointed brand ambassadors and this will change everything.
It has started making it’s presence felt in the cosmetics market where HUDA and Kylie rule.
It will soon come to your burgers, your travel, your everything!
It will soon come to your burgers, your travel, your everything!
People won’t like to buy from you if they don’t feel that personal connect.
On that note…see you Wednesday!
On that note…see you Wednesday!
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