Krishna Bahirwani
Krishna Bahirwani

@BahirwaniKrish

11 Tweets 5 reads Aug 13, 2022
India is one of the most exciting investment opportunities of the decade ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ†
WEF expects India's GDP to grow to 6 trillion (2x) USD by 2030.
If this happens, consumer spending could 4x.
In this thread, let's explore where the opportunities for investors may be found ๐Ÿงต-
1. There is expected to be upward mobility amongst all income groups.
2. Spending increases in specific areas
Essential spending can go up by about 2-2.5x. This will include food and drink, clothing, personal care, electronics, transport and accommodation.
Services spending can go up by 3-4x (healthcare, education, recreation and household goods.
3. New upper-middle-income and high-income households will consume more durables.
There can be about a 15-20% increase in the ownership of consumer electronics such as washing machines, refrigerators, TVs and personal vehicles.
4. Digital will play a larger role in consumption decisions.
In 2018-19, 20-22% of spending was strongly influenced by digital media of some kind. This number is expected to go up to 40% by the end of 2030.
5. Private-label apparel and grocery can skyrocket.
Today about 5-10% of organised retail is private label. This number can go up to 50% by 2030.
6. Food and personal care products designed for Indian preferences will outperform.
Food and food products with Indian flavours are likely to grow in prominence.
Personal care products built around herbal and Ayurvedic formulations are also likely to do better.
7. The preferences of Millenials and Gen Z will shape the market.
India will add 90 million Millenial households and 370 million Gen Z consumers (10-25-year-olds)
They are likely to be less frugal, more informed and more digitally influenced than ever.
This information has been sourced from articles by WEF, the WEF annual report and a joint report by Bain and Co. and WEF titled "Future of Consumption in Fast-Growth Consumer Markets: INDIA".
Images by Chinh Le Duc and Vaishnav Chogale.
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