Russel Brunson is The King Of Sales Funnels.
He's able to make $1 000 000+ PER CLIENT using a concept he calls:
"The Value Ladder"
Here's how:
He's able to make $1 000 000+ PER CLIENT using a concept he calls:
"The Value Ladder"
Here's how:
A Value Ladder is the first thing you need to build out before you even start building your Funnel.
It's a way of upselling your customer by increasing the amount of value you provide them with.
Take a look at this graphic:
It's a way of upselling your customer by increasing the amount of value you provide them with.
Take a look at this graphic:
You see that big $ on the top?
That's where you want your customers to end up
because that's where you can provide the most value for them.
Most of the time though, you'll have to "warm them up" to that first.
Let's use Russel as an example here:
That's where you want your customers to end up
because that's where you can provide the most value for them.
Most of the time though, you'll have to "warm them up" to that first.
Let's use Russel as an example here:
Russel's most valuable offer is sending his team into his clients' offices
and helping them build sales funnels for their businesses.
He charges $1000 000 for this + 25% of the business's profits FOR LIFE.
and helping them build sales funnels for their businesses.
He charges $1000 000 for this + 25% of the business's profits FOR LIFE.
Now as you can imagine, he can't just walk up to a random stranger and ask them to pay him $1000 000.
He has to "warm them up" first by providing less value,
and progressively giving more value over time.
He has to "warm them up" first by providing less value,
and progressively giving more value over time.
This is his Dotcom Secrets Value Ladder:
1. He gets entrepreneurs to fill out a quiz.
2. Based on the answers they give, he'll recommend them one of his free books.
They just need to cover the shipping ($10-$20)
3. He sells you his "Funnel Hacking Live" Webinar for $1 061,81
1. He gets entrepreneurs to fill out a quiz.
2. Based on the answers they give, he'll recommend them one of his free books.
They just need to cover the shipping ($10-$20)
3. He sells you his "Funnel Hacking Live" Webinar for $1 061,81
4. Then you can pay $10 000 to have lunch with him (to pick his brain)
5. $500 000 for consulting
6. And a whopping $1M + 25% of gross sales made from the funnel (for life)
(The businesses he works with have to make a minimum of $3M Annually in sales)
5. $500 000 for consulting
6. And a whopping $1M + 25% of gross sales made from the funnel (for life)
(The businesses he works with have to make a minimum of $3M Annually in sales)
If ONLY ONE client goes through this entire value ladder, he would make
$2 261 061 from them.
On top of this, he also makes money from ClickFunnels (His subscription software company)
Which is $97/month and there are over 100k active users.
$2 261 061 from them.
On top of this, he also makes money from ClickFunnels (His subscription software company)
Which is $97/month and there are over 100k active users.
Do you understand how powerful this concept is if you're able to implement it properly?
The reason he's able to charge them such insane amounts is because
they know the value they'll receive from it will be more than what they paid for.
Especially since they got to experience some of his less valuable products.
This is how you sell ANYTHING.
they know the value they'll receive from it will be more than what they paid for.
Especially since they got to experience some of his less valuable products.
This is how you sell ANYTHING.
Now, let's take me as an example:
I sell funnels to creators that want to make more sales/revenue from their existing audience.
Here's the value ladder that I could create:
I sell funnels to creators that want to make more sales/revenue from their existing audience.
Here's the value ladder that I could create:
1. My content (Twitter, YouTube) teaches people the basics of sales funnels and growing an audience.
2. I give away an in-depth guide to creating landing pages in exchange for their email
The key here is to over-deliver so they would want to get more value from you.
2. I give away an in-depth guide to creating landing pages in exchange for their email
The key here is to over-deliver so they would want to get more value from you.
3. I promote my $97 course on creating simple sales funnels that will make them double their revenue in 30 days
They get more value from that, and now they're also making enough to afford my cohort
4. I sell them a cohort for $1500 that'll teach them how to scale their business
They get more value from that, and now they're also making enough to afford my cohort
4. I sell them a cohort for $1500 that'll teach them how to scale their business
Now they're making enough money to qualify to work with me.
5. I sell them my sales funnel services.
And this is where I provide them with the most value (and charge the most)
5. I sell them my sales funnel services.
And this is where I provide them with the most value (and charge the most)
Now imagine how much money you're leaving on the table for yourself if you don't have one of these...
Not to mention the fact that you could be helping more people this way.
You don't even need to always upsell people.
You can sell your digital product to a client for example.
Not to mention the fact that you could be helping more people this way.
You don't even need to always upsell people.
You can sell your digital product to a client for example.
The possibilities are truly endless.
Take some time to think about all the different creators you know that follow this exact same process.
You'll start seeing it everywhere.
Take some time to think about all the different creators you know that follow this exact same process.
You'll start seeing it everywhere.
That's a wrap!
If you enjoyed this thread:
1. Follow me @sulaiman_botha for more of these
2. RT the tweet below to share this thread with your audience
3. Tag a creator that you know does this.
If you enjoyed this thread:
1. Follow me @sulaiman_botha for more of these
2. RT the tweet below to share this thread with your audience
3. Tag a creator that you know does this.
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