PRODUCT DESIGN ISN'T WHAT YOU THINK IT IS ๐งต
For days I grappled with what the term Product Design (PD) really meant, as there's so much confusion as to what it entailed. Going over articles & blog posts, I stuck to these points as my understanding & explanation of what PD is
For days I grappled with what the term Product Design (PD) really meant, as there's so much confusion as to what it entailed. Going over articles & blog posts, I stuck to these points as my understanding & explanation of what PD is
1. PD is an entire process
There isn't a one-size-fit-all solution in PD as it's a rigorous process of finding data, using that data to inform design decisions that would ultimately lead to a business' success (or failure). The Product Designer should be able to assemble..
There isn't a one-size-fit-all solution in PD as it's a rigorous process of finding data, using that data to inform design decisions that would ultimately lead to a business' success (or failure). The Product Designer should be able to assemble..
..(or work in) a cross-functional team from every aspect of the business and brainstorm several solutions for a product to thrive; they should be able to come up with solid prototypes of the most interesting ideas for quick validation with the users; they should work in tandem..
..with Devs to see the product through to launch, and Marketing to ensure consistency in story with the product.
2. Product Design is your brand
The marketing team can get the users to you via Ads, communication, etc., but if your product fails to deliver on promises made,..
2. Product Design is your brand
The marketing team can get the users to you via Ads, communication, etc., but if your product fails to deliver on promises made,..
..well you know the rest.
The Product Designer takes care of the structure upon which the business depends, & should work closely with, & understand the work of the Marketing team.
The Product Designer takes care of the structure upon which the business depends, & should work closely with, & understand the work of the Marketing team.
3. Product Design won't solve your problems
This may sound off, but the truth is PD is actually solving the Users' problem in a way that benefits the business. Simple.
The Product Designer tries to grasp the business value behind each decision, using data for information,..
This may sound off, but the truth is PD is actually solving the Users' problem in a way that benefits the business. Simple.
The Product Designer tries to grasp the business value behind each decision, using data for information,..
.. & research to make assumptions.
4. Product Design is adaptive
Change is paramount. We feel it, know it and live it. Product Design morphs continually in the ever-changing world, figuring out its place every single time. Product Designers should continually learn, unlearn,..
4. Product Design is adaptive
Change is paramount. We feel it, know it and live it. Product Design morphs continually in the ever-changing world, figuring out its place every single time. Product Designers should continually learn, unlearn,..
.. and relearn, although never doing away with the basics.
In closing, the solid Product Designer knows some research, interactive prototyping, visual design, grasps business strategy, coding, & has some solid soft skills.
Have additions? Share your thoughts in the comments.
In closing, the solid Product Designer knows some research, interactive prototyping, visual design, grasps business strategy, coding, & has some solid soft skills.
Have additions? Share your thoughts in the comments.
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