14 free tools that will make you a better Facebook advertiser and online marketer:
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1. Facebook Ads Library. This is a huge one. It lets you spy on your competitors, get inspired by their ads, and make new ones for yourself.
2. Other ad libraries. Other platforms have ad libraries too. I like to browse TikTok’s and YouTube’s when Facebook’s library isn’t giving me what I want.
3. Facebook Analytics. This tells you how well your marketing efforts are going and gives you suggestions for how to capture more profit.
4. Facebook Audience Insights. This gives you in-depth information about the people who follow your page. You can use that information to create better ads and campaigns.
5. Facebook Creative Hub. This is a great tool for finding, testing, and collaborating on creatives.
6. Pexels. If you don’t have a budget for creating visuals, this site will supply you with high-quality, free-to-use stock photos.
7. Canva. This is another solid tool for low-budget visuals. You can use their free templates or add text to stock photos. Check out Adobe Express too.
8. Social media scheduling apps. There are a lot of these. Buffer is probably the most famous. Choose one based on your budget and needs.
9. CoSchedule’s headline analyzer. The hook is the most important part of any piece of copywriting. This free tool helps beginners write better headlines.
10. Google Analytics. It never hurts to have more data. Facebook Analytics is good, but you’ll probably find some fresh insights when using Google too.
11. Hotjar. Speaking of data, understanding how your customers behave on your site is extremely valuable. This tool helps you do that.
12. Wistia. If personal videos are a big part of your marketing plan, this is a great option for recording, hosting, and analytics.
13. Grammarly. I don’t love the premium suggestions for copywriting, but this is a great tool for catching typos.
14. Your notes and swipe file. You can host these anywhere. Google Drive is a free option. Just make sure you’re recording your process and observations. If you see a great ad, put it in a folder. If an ad wins or loses, write down why. Analysis is the key to growth.
That's all of them.
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If you liked this thread:
1. Follow me @ethanbence for more
2. RT the tweet below to pay it forward
Thanks for reading!
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