Want to be a 10x better communicator than 95% of people?
Use McKinsey's 3-step Pyramid Principle:
Use McKinsey's 3-step Pyramid Principle:
McKinsey is the most powerful consulting firm on earth.
β’ $10B in revenue
β’ 30,000+ employees
β’ 90+ years of history
This is their 3-step process for structured communication:
β’ $10B in revenue
β’ 30,000+ employees
β’ 90+ years of history
This is their 3-step process for structured communication:
1/ Start with the answer first
It's natural to build up to a conclusion after presenting the facts.
Instead, give the answer first.
This allows your listener to quickly process your recommendation.
"What should we do?" β "You should do X."
You'll be more persuasive.
It's natural to build up to a conclusion after presenting the facts.
Instead, give the answer first.
This allows your listener to quickly process your recommendation.
"What should we do?" β "You should do X."
You'll be more persuasive.
2/ Group and summarise your supporting arguments
Your ideas should form a pyramid under your answer.
Your ideas at one level must be a summary of the ideas below.
For each supporting argument, break down into a group of 3.
Three is the magic numberβ memorable and persuasive.
Your ideas should form a pyramid under your answer.
Your ideas at one level must be a summary of the ideas below.
For each supporting argument, break down into a group of 3.
Three is the magic numberβ memorable and persuasive.
3/ Logically order your supporting ideas
You want to make sure your ideas belong together.
1. Time order - follow if there is a sequence of events
2. Structural order - break a single thought into its parts
3. Degree order - present your ideas from most to least important
You want to make sure your ideas belong together.
1. Time order - follow if there is a sequence of events
2. Structural order - break a single thought into its parts
3. Degree order - present your ideas from most to least important
Key take-aways of the Pyramid Principle:
1. Start with the answer first
2. Group and summarise your supporting arguments
3. Logically order your supporting ideas
Use it in written and verbal communication to persuade others.
1. Start with the answer first
2. Group and summarise your supporting arguments
3. Logically order your supporting ideas
Use it in written and verbal communication to persuade others.
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