29 Tweets 4 reads Dec 19, 2022
Here's a list of tips on Twitter Monetization & Networking that's actually useful:
You're, at any moment, 1 good piece of content away from reaching the right people. And you can post as much as you want. Twitter doesn't even penalize constant posting like IG/YT. It's like wanting to hit a target with unlimited ammo. Unlimited upside. No downside.
Although not perfect, Twitter is arguably the best networking tool you could have. Funny enough, some of the wealthiest users usually have less than 100 followers. And they're all over the platform. Some might even follow you already.
It's tempting to want to get engagement and likes. But it's that neediness that makes valuable people stay away from you. If you think in terms of engagement and likes before you post you already lost.
Most of your "engagement" problems are actually relevance problems. Your takes aren't unique. Your accomplishments aren't impressive. So people just don't see the value in engaging with you.
Twitter has a higher quality audience (on average) than other social media platforms. This is why you don't underestimate anyone. I've seen fortunes been built with sub-10k follower accounts.
Likes Ain't Cash. But a great benefit of having a big account is that most of your cold DMs get answered. Everybody knows follower count is a vanity metric. But it still works.
Treat comments like a giant group chat. It's that realness that creates rapport over time. I've had people buy from me and say "part of why I reached out was that I felt like I know you."
In my experience you don't really see the compound effects of audience building until 6 months to a year. But when it hits you'll feel it. People talk to you different. They treat you different. It's like playing on easy mode.
Ghostwriters are good for building presence but only the real person behind the brand can build that trust. It all depends on your goal. Reach? Hire. Connect? Do it yourself.
The people who engage with you and the people who buy from you are rarely the same people. So don't get discouraged if your tweets are "not being seen by anyone". They are. It's not that they don't see you. You just don't see them.
Treat your content like a giant sales letter. Every tweet and testimonial builds a little bit of trust. One day you've built so much trust with someone that they're ready to buy. You just don't pick when.
No matter what anyone says, they are on this platform to make money. Whether it's on it or with the connections off it. Whether they sell something or not. Everyone is here to make money. Don't be fooled.
Conversion windows in organic are often high. People might follow you for a year and not buy until one day they feel like it. This is why you should sell often and post proof of skill often. Because you never know whose turn is it.
It takes years to build a great brand. But once you do it every single venture becomes considerably easier. You've spent a long time building leverage. And unless you get banned that leverage stays with you forever.
Test marketing angles with tweets. The tweets that perform the best is your audience telling you what works. Same with the questions you get on the DMs. For every one person that asks there's thousands that don't. Listening to your audience isn't just right. It's profitable.
People who rely on Twitter as their main income source and people who don't monetize are both wrong. The first approach is too fragile. The second is too unleveraged.
There is a direct correlation between how many cold DMs you send and how much money you make. Same thing with how much you tweet and how fast you grow. If you're not making the kind of money you want to be making, have you tried simply doing more?
Having a strong personal brand makes you get away with being not that good at other areas. People will work with you and give you money just because they like your brand. Not necessarily because you did a good job. These are good news.
You can buy followers. You can buy engagement. But you can't buy reputation. That's earned.
Big accounts can get away with charging low prices because they have volume. But a small account doesn't. So they need to make up for it with high prices. Rule of thumb: the lower your follower count the higher your prices should be.
The easiest way to have someone label you as a low value account is to ask them to engage with your tweet. Just don't. It's embarrassing.
Keep a folder with every single positive review you've ever got. Post them often. That proves your skill. And proof of skill attracts money. Also make sure they have numbers on them. If a testimonial doesn't have numbers it's not very good.
If you have more than 2,000 followers, post more than you comment. If you have less than 2,000 followers, comment more than you post. Even if you tweet, nobody will see it. So you need to use someone else's comment section to get exposure.
Observation: Twitter DMs have way better response rates than cold email. And you can send 1,000 a day as per Twitter's Terms of Service. So shoot your shot. You never know what might happen. And you might be surprised at how open people are.
Every single time I've posted a sales screenshot I've regretted it. This platform is full of heavy hitters. Some people here make your monthly income before breakfast. Keep it lowkey.
Part of why people trust you when you're a big account is that you have so much more to lose. High leverage comes with high accountability. One unethical move and it all goes down the drain. Your prospects know this. And it's a big reason why they buy.
People will come at you when you start to grow. Take this as a sign that you're doing something right. Nobody hates on a loser.
Thank you for reading.
You can follow me @OneJKMolina for more content on Twitter Monetization & Networking.
And you can get your free course on Twitter Client Acquisition below:
likesaintcash.com

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