The last launch we did for a skincare brand made $31,701.19
Email Marketing Tip:
Never send a single email when doing a product launch.
Instead, tease it out and get them excited during pre-launch to blow up your launch numbers
Follow these steps...
π§΅
Email Marketing Tip:
Never send a single email when doing a product launch.
Instead, tease it out and get them excited during pre-launch to blow up your launch numbers
Follow these steps...
π§΅
Why do a product launches
- A launch is a deadline driven promo
- There is a start and end date for the available sale
- A launch is a deadline driven promo
- There is a start and end date for the available sale
Why do product launches work?
- Urgency is a strong psychological trigger
- Deadlines create FOMO
- There are consequences for not buying at launch
- Urgency is a strong psychological trigger
- Deadlines create FOMO
- There are consequences for not buying at launch
4 phases of a successful product launch
1. Pre-launch
2. Sale open
3. Main launch sequence
4. Sale ending
1. Pre-launch
2. Sale open
3. Main launch sequence
4. Sale ending
The Pre-launch
Email #1 - Tease them that there's a new product soon.
Don't give away what it is.
The goal here is curiosity
Email #1 - Tease them that there's a new product soon.
Don't give away what it is.
The goal here is curiosity
Email #2 - Hype them up.
Let them know the benefits and USP of this mystery product.
Build buzz and anticipation.
The goal is to "sell" the product in their minds before it's available
Let them know the benefits and USP of this mystery product.
Build buzz and anticipation.
The goal is to "sell" the product in their minds before it's available
Email #3 - Reveal the product.
Now is time to be explicit and clear about the details of the promo.
Let them know launch day and deadlines
Now is time to be explicit and clear about the details of the promo.
Let them know launch day and deadlines
Email #4 - 24 hours until launch
You want to remind people that in 24 hours the product launch sale will start.
Show them reviews of anyone who has tested it
You want to remind people that in 24 hours the product launch sale will start.
Show them reviews of anyone who has tested it
Sale Open
Email #5 - Keep it short, simple and sweet
Tell them to buy and give them the link
Don't overcomplicate this one.
Email #5 - Keep it short, simple and sweet
Tell them to buy and give them the link
Don't overcomplicate this one.
Main Launch Sequence
Email #6 and #7 - Social proof and objection handling.
Provide info on hidden benefits, FAQs, product reviews, product selling fast, success stories, influencer endorsement and as featured in.
Email #6 and #7 - Social proof and objection handling.
Provide info on hidden benefits, FAQs, product reviews, product selling fast, success stories, influencer endorsement and as featured in.
Sale Ending
Email #8 - Ramp up scarcity and urgency
Make them feel FOMO for not taking the special launch price.
Send this out 24 hours before it ends
Email #8 - Ramp up scarcity and urgency
Make them feel FOMO for not taking the special launch price.
Send this out 24 hours before it ends
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