The Amazon FBA Investor ๐Ÿ“ฆ๐Ÿ“ˆ
The Amazon FBA Investor ๐Ÿ“ฆ๐Ÿ“ˆ

@TheFBAInvestor

12 Tweets 1 reads Aug 11, 2022
Why I wouldn't launch this $3,000,000/mo product on Amazon ๐Ÿงต
Follow me as I analyze this product opportunity!
//THREAD//
On paper, these massage guns might look like a good opportunity and I'm sure that you've seen them on dropshipping sites and all over Amazon.
However, I'm going to dive into why this is a BAD product.
1. It has a HIGH number of reviews.
When we're looking at a product to sell on Amazon, we want to aim for products that have under 250 average reviews.
This product has 23,859 so it is way too saturated.
2. The product has a HIGH review rating.
I love products that have a review rating of 4 or below.
If a product has over 4.5 it tells me that customers are generally happy about the product.
Look for products that have customer complaints you can improve.
3. The Cost Per Click in WAY too high.
Checking the Cost Per Click on some of the main Keywords, it shows that they are super expensive to advertise on.
Remember, these figures are per click.
For reference, I like KWs with bids under $1.25.
4. The listing is VERY high quality.
The images in the listing are very good. There isn't much I could do here to improve on these pictures.
I love listings where the images aren't quite up to par, and that I can easily improve on.
5. The Hero Images All look the same.
It's very hard to stand out in a niche where everyone's hero image looks the same.
In this instance, some have tried to differentiate slightly by showing what else the kit includes, but on the whole, these all look the same.
Those are the five main reasons why I wouldn't launch this product.
There are many more reasons but these are my top 5. Don't sell the massage gun on Amazon, it is too saturated.
With the HUGE opportunity that Amazon FBA presents, there are literally millions of products to choose to sell.
So with the correct analysis, you can identify plenty of opportunities to thrive on the platform.
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