What if you had one app to replace WhatsApp, Facebook, Amazon, Paytm and Uber?
China's WeChat is one such Superapp. Life without WeChat is impossible in China.
Here's why: A threadπ§΅
China's WeChat is one such Superapp. Life without WeChat is impossible in China.
Here's why: A threadπ§΅
1. New features
WeChat did not see growth when they launched as a messaging app. Realizing they had to offer more services than their competition, they started voice messaging.
WeChat did not see growth when they launched as a messaging app. Realizing they had to offer more services than their competition, they started voice messaging.
It became famous because typing Chinese characters was not easy and voice notes were very convenient. This was the first of many features.
2. Partnered with govt & businesses
By Partnering with government services and multiple businesses. WeChat is able to offer everything on it's app, from paying for food, shopping for clothes, or paying your electricity bills.
By Partnering with government services and multiple businesses. WeChat is able to offer everything on it's app, from paying for food, shopping for clothes, or paying your electricity bills.
It has 1 Million mini apps on it's primary app today!
3. Design for groups
WeChat needed to solve for the issue of having O friends on day one.
"People Nearby" Feature told users what was going on around them, boosted their sense of community on the platform.
WeChat needed to solve for the issue of having O friends on day one.
"People Nearby" Feature told users what was going on around them, boosted their sense of community on the platform.
'Shake' feature allowed people to shake their phones and find a random person to chat with immediately.
Today it has 1.3 Billion monthly users. But it's not all rosy. There's no privacy, and the Chinese government uses it for surveillance and censorship.
What do you think of superapps?π€
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