A plan is not a strategy.
Avoid confusing them and do this instead:
Avoid confusing them and do this instead:
Most businesses skip strategy and call their plan “strategic”
Businesses that plan without a strategy will waste time and money on projects that don’t position them to win
Here’s how you can have a strategy that enables you to win, and a plan to make it happen:
Businesses that plan without a strategy will waste time and money on projects that don’t position them to win
Here’s how you can have a strategy that enables you to win, and a plan to make it happen:
Strategy is choosing what your business will do differently than your competitors to give you an advantage and win
Ex. choosing which:
• Customers?
• Products?
And how you’ll win with each choice
Check out this thread for more details on strategy:
Ex. choosing which:
• Customers?
• Products?
And how you’ll win with each choice
Check out this thread for more details on strategy:
Each strategic choice requires change
Changes are new:
• People (ex. training, hire talent)
• Tech (ex. product features, analytics tool)
• Process (ex. new approval steps, automation removes steps)
These changes need a plan to become a reality
Changes are new:
• People (ex. training, hire talent)
• Tech (ex. product features, analytics tool)
• Process (ex. new approval steps, automation removes steps)
These changes need a plan to become a reality
Planning figures out the steps needed to make the strategic changes happen:
• What gaps do you have today to get you to the future you envision (people, process, tech)?
• What do you need to close the gap (tasks)?
• How do manage your tasks (by when, costs, who)?
• What gaps do you have today to get you to the future you envision (people, process, tech)?
• What do you need to close the gap (tasks)?
• How do manage your tasks (by when, costs, who)?
You need strategy and planning for a successful execution
Strategize, then plan, then execute
A mistake in any step can make it harder for your vision to become a reality
Don’t call your plan “strategic” as an excuse to skip strategy
Strategize, then plan, then execute
A mistake in any step can make it harder for your vision to become a reality
Don’t call your plan “strategic” as an excuse to skip strategy
That's a wrap!
Follow me for more on strategy and product positioning → @BrianFOConnor
Can't get to everything today?
Head back up and retweet the top tweet so you and others can find it later!
Here's the link:
Follow me for more on strategy and product positioning → @BrianFOConnor
Can't get to everything today?
Head back up and retweet the top tweet so you and others can find it later!
Here's the link:
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