9 Tweets 19 reads Aug 16, 2022
Gaining 1,000+ new customers in under 30 Days with Performance Max
with under $10 Cost Per Purchase
Like & RT *TARGETING REVEALED*
A thread >>> ๐Ÿงต
Competitor Websites:
The first and best performing audience signal is a list of 5-10 websites.
I find these competitor websites from typing in my product keyword into Google Shopping
Warm:
I include every warm audience into one asset group. This store had some previous data in the account for smart shopping, but the warm
IMA:
IMA (In Market Audiences)
Simply Target every in-market audience, This Audience signal achieved 4.15 ROAS and about 1/5 of the total revenue
Broad:
Target nothing, instead of adding an audience signal, just avoid it.
5 New Competitor Websites:
After seeing the first batch of competitior wesbites do good, we launched another asset group with 5 unique websites
Largest Websites in FR:
This Google Ads account is only targeting France, so my team found the largest shopping websites in France to add them to a unique asset group
Amazon Targeting:
Amazon. fr was targeted since we have had success targeting Amazon. com in the united states
Overall Performances:
โœ… 100% of asset groups in Profit
โœ… ROAS hit a record high yesterday
โœ… CPA Under $10 for cold customers
โœ… 1,000+ New Customers in under 30 days
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