Frameworks I use everyday that have helped me sell companies, hire top talent, love life and build communities of millions of people
I can't live without them and maybe you can't either:
I can't live without them and maybe you can't either:
How to boost your productivity:
- Keep a productivity journal
- Time box your day (time for areas of focus)
- Set a timer (Google the “Pomodoro technique”)
- Exercise everyday
- Take small breaks (Google “Fika”)
- “Great acts are made of small deeds”
- Find work you love to do
- Keep a productivity journal
- Time box your day (time for areas of focus)
- Set a timer (Google the “Pomodoro technique”)
- Exercise everyday
- Take small breaks (Google “Fika”)
- “Great acts are made of small deeds”
- Find work you love to do
How to write copy that isn’t boring (and that sells):
- Don’t write copy, write stories
- Can be long or short, but must take you for a ride
- Focus entire story on the problem the customer has
- Share credibility
- Use inviting, warm words
- Create a clear call-to-action
- Don’t write copy, write stories
- Can be long or short, but must take you for a ride
- Focus entire story on the problem the customer has
- Share credibility
- Use inviting, warm words
- Create a clear call-to-action
How to avoid burnout:
- Avoid influencers who glamorize the grind
- Avoid screens when you can
- ~7h sleep
- Limit alcohol and caffeine
- Create boundaries from work. Unplug
- Take regular vacations
- Take regular “me time”
- Go for regular walks
- Eat well
- Avoid influencers who glamorize the grind
- Avoid screens when you can
- ~7h sleep
- Limit alcohol and caffeine
- Create boundaries from work. Unplug
- Take regular vacations
- Take regular “me time”
- Go for regular walks
- Eat well
How to get your first 1000 community members:
- Decide on a community worth creating
- Establish a common goal of that community (learning X, doing Y)
- Build an audience first
- Convert audience into community (IG account into private Discord)
- Use community ambassadors
- Decide on a community worth creating
- Establish a common goal of that community (learning X, doing Y)
- Build an audience first
- Convert audience into community (IG account into private Discord)
- Use community ambassadors
How to get your first 1000 customers:
- Do community “drops”, small microsites that spread the word
- Build an audience of 10000 people
- FOMO is your friend (exclusivity sells)
- Partner with communities to promote
- Go to your customers offline. Offline matters more than ever
- Do community “drops”, small microsites that spread the word
- Build an audience of 10000 people
- FOMO is your friend (exclusivity sells)
- Partner with communities to promote
- Go to your customers offline. Offline matters more than ever
How to come up with compelling startup ideas:
- Framework #1: X for Y (Robinhood for Canada)
- Framework #2: Anti-incumbent (Anti-Spotify, Anti-Amazon)
- Framework #3: Unbundling of X (Reddit, Facebook etc)
- Framework #4: Ask your community, they’ll tell you
- Framework #1: X for Y (Robinhood for Canada)
- Framework #2: Anti-incumbent (Anti-Spotify, Anti-Amazon)
- Framework #3: Unbundling of X (Reddit, Facebook etc)
- Framework #4: Ask your community, they’ll tell you
How to sell a company:
- Spend some of your energy building allies at incumbents
- Get them excited about what you’re doing
- Make them feel invested and jealous
- Get them to ask if you’d be open to selling
- Profit $$
I've seen this strategy work for $10k-10B size deals
- Spend some of your energy building allies at incumbents
- Get them excited about what you’re doing
- Make them feel invested and jealous
- Get them to ask if you’d be open to selling
- Profit $$
I've seen this strategy work for $10k-10B size deals
How to stay curious:
- Cold DM 1 interesting person per week and set up chat for Zoom/coffee. Learn about them
- Spend 20 minutes/month adding interesting Twitter follows and YouTube subs
- Stop yourself from being on auto-pilot when you feel like you are (h/t @TheAntonioNeves)
- Cold DM 1 interesting person per week and set up chat for Zoom/coffee. Learn about them
- Spend 20 minutes/month adding interesting Twitter follows and YouTube subs
- Stop yourself from being on auto-pilot when you feel like you are (h/t @TheAntonioNeves)
How to know when to quit your job:
- You dread going to work
- Your manager brings you down not up
- Your health suffers
- You stop feeling useful & grateful
- You can find another gig that can support your needs
- You stop learning
- You hit your ceiling
- You’ll know…
- You dread going to work
- Your manager brings you down not up
- Your health suffers
- You stop feeling useful & grateful
- You can find another gig that can support your needs
- You stop learning
- You hit your ceiling
- You’ll know…
How to be memorable in meetings:
Show up to meetings with small gifts (The ROI is massive)
I learned this when I got close with several Japanese people. They rarely come empty handed.
Gifts are super memorable when they are surprises, not when people expect them
Gift often
Show up to meetings with small gifts (The ROI is massive)
I learned this when I got close with several Japanese people. They rarely come empty handed.
Gifts are super memorable when they are surprises, not when people expect them
Gift often
How to write a cold email that stands out:
- Be short
- Humanize it. Record a 60s selfie video
- Write a cold DM instead of a cold email if possible
- Never follow up by saying “just following up”
- Be short
- Humanize it. Record a 60s selfie video
- Write a cold DM instead of a cold email if possible
- Never follow up by saying “just following up”
How to be in the moment:
When you’re out with people breaking bread, put your phone on airplane mode
When you’re out with people breaking bread, put your phone on airplane mode
How to build a network fast even if you live in a small town:
Throw dinner parties
Make it a mix of people you know well and want to know well. Major ROI
Do it in multiple major cities (NYC, LA, SF) so you build strong networks in cities that have world influence
Bon appetit!
Throw dinner parties
Make it a mix of people you know well and want to know well. Major ROI
Do it in multiple major cities (NYC, LA, SF) so you build strong networks in cities that have world influence
Bon appetit!
How to stay in touch:
- Make a list of 10 people who you often forget to keep in touch with but care about
- Add them as favorite contacts
- Call them when you’re walking to places. Try not to drive places that are less than 15 mins walking distance
- Use that time to call 'em❤️
- Make a list of 10 people who you often forget to keep in touch with but care about
- Add them as favorite contacts
- Call them when you’re walking to places. Try not to drive places that are less than 15 mins walking distance
- Use that time to call 'em❤️
Agree/disagree/like/dislike these frameworks? LMK!
For more of this sort of stuff, follow me on @gregisenberg and subscribe to my newsletter
I only send an email every month or so and 35,000+ people love it
latecheckout.substack.com
Enjoy the beautiful day
I only send an email every month or so and 35,000+ people love it
latecheckout.substack.com
Enjoy the beautiful day
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