Start by identifying a niche. You want to focus on something where you have a specific audience to speak to--some starting ideas:
- By breed (just for yorkies etc)
- By owner niche (anime plush toys)
- Preference (organic, sustainable)
- Experience (durability, comfort)
- By breed (just for yorkies etc)
- By owner niche (anime plush toys)
- Preference (organic, sustainable)
- Experience (durability, comfort)
That's it for factories, links to all of the harnesses and other products are in my Product Peoples newsletter this week if you want specifics.
There are TONS of product for this niche, im just scratching the surface.
Now on to launching ;)
getrevue.co
There are TONS of product for this niche, im just scratching the surface.
Now on to launching ;)
getrevue.co
For pet products, you're going to want to do a lot of SEO content, so I'd recommend Wordpress + Woocommerce + Stripe for your store.
- The Revolution theme is a winner
- Flywheel for hosting
- Klaviyo for email + popups
- Stamped for reviews and UGC
- Cartflows for sales pages
- The Revolution theme is a winner
- Flywheel for hosting
- Klaviyo for email + popups
- Stamped for reviews and UGC
- Cartflows for sales pages
Once you know the products, start posting content organically
- At least one video a day on TT, Reels & Shorts
- Articles on website answer common questions (use Answer the Public)
- Pick 100 influencers or curator accounts to dm for free product
- Use your best videos for ads
- At least one video a day on TT, Reels & Shorts
- Articles on website answer common questions (use Answer the Public)
- Pick 100 influencers or curator accounts to dm for free product
- Use your best videos for ads
A big accelerant to starting a business in this space is buying a small existing website for a few hundred to a few thousand dollars
On dog frisbees specifically I know @jamesoncamp has a site for sale as we speak, and regularly posts how to do this on his Nano Flips newsletter
On dog frisbees specifically I know @jamesoncamp has a site for sale as we speak, and regularly posts how to do this on his Nano Flips newsletter
@JamesonCamp The same thing can be done for social media accounts, but its a little more sketchy (buying accounts is against terms of service, but happens all the time)
Fameswap is a marketplace for this, just hard to navigate and ensure you're getting a good property. DMs are better.
Fameswap is a marketplace for this, just hard to navigate and ensure you're getting a good property. DMs are better.
@JamesonCamp If you have more time than money, starting a curated pet account on TikTok or instagram is a great place to start.
Put the same content you're posting into blog articles on wordpress with the Yoast plugin for SEO. When you're ready to start selling add woocommerce + stripe
Put the same content you're posting into blog articles on wordpress with the Yoast plugin for SEO. When you're ready to start selling add woocommerce + stripe
@JamesonCamp Have an existing following in the space, but all this factory sourcing sounds overwhelming?
I'm a big fan of hat @therealRoShow and team are building at Pietra for creators - plug into an existing white glove ecosystem of product development and fulfillment.
I'm a big fan of hat @therealRoShow and team are building at Pietra for creators - plug into an existing white glove ecosystem of product development and fulfillment.
@JamesonCamp @therealRoShow That's a wrap on my Pet Product Playbook
Appreciate you reading, follow @orenmeetsworld for more product playbooks
I appreciate any RTs on the tweet below to share the alpha with other potential entrepreneurs!
Appreciate you reading, follow @orenmeetsworld for more product playbooks
I appreciate any RTs on the tweet below to share the alpha with other potential entrepreneurs!
There has never been a better time to launch your own product.
Join 3600+ on my Product People email list and get product playbooks, factory links, and insights for running your own brand direct in your inbox:
getrevue.co
Join 3600+ on my Product People email list and get product playbooks, factory links, and insights for running your own brand direct in your inbox:
getrevue.co
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