At 38, David Ogilvy hadn't written a word of copy.
Three years later, he was the most famous copywriter in the advertising industry.
And now is known as the father of advertising.
Here are 8 tips from the legendary copywriter:
Three years later, he was the most famous copywriter in the advertising industry.
And now is known as the father of advertising.
Here are 8 tips from the legendary copywriter:
1. Learn Who You're Writing For
βThe consumer isn't a moron. She is your wife."
Your copy should touch on:
-Who youβre writing for
-How that person thinks
-What that person needs
Let research shape your copy
Let your voice fuel it.
βThe consumer isn't a moron. She is your wife."
Your copy should touch on:
-Who youβre writing for
-How that person thinks
-What that person needs
Let research shape your copy
Let your voice fuel it.
2. Know The Product
βBig ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.β
Learn every detail about the product/industry/audience before you write.
This will help unleash your unconscious mind and fuel good ideas.
βBig ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.β
Learn every detail about the product/industry/audience before you write.
This will help unleash your unconscious mind and fuel good ideas.
3. Obsess Over The Headlines
βOn average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.β
Headlines help pique the consumer's interest to read the copy.
βOn average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.β
Headlines help pique the consumer's interest to read the copy.
4. Get Specific To Persuade
"The more informative your advertising, the more persuasive it will be."
Most people won't make decisions without being informedβ¦
The informed, act.
The specifics will give consumers the confidence that acting is the right choice.
"The more informative your advertising, the more persuasive it will be."
Most people won't make decisions without being informedβ¦
The informed, act.
The specifics will give consumers the confidence that acting is the right choice.
5. Write For One
Your ads may reach millions of people, but each person is alone with your words.
Don't write for the masses.
Write for that one person.
Ogilvy would pretend he was writing personal letters to the consumer.
Your ads may reach millions of people, but each person is alone with your words.
Don't write for the masses.
Write for that one person.
Ogilvy would pretend he was writing personal letters to the consumer.
6. Write Conversational Copy
Good copy feels like a conversation.
Donβt be the copywriter who writes useless jargon to sound top-notch.
Consumers can smell the BS.
Write like you talk.
Use a relaxed tone.
This will result in easy reading and an engaged reader.
Good copy feels like a conversation.
Donβt be the copywriter who writes useless jargon to sound top-notch.
Consumers can smell the BS.
Write like you talk.
Use a relaxed tone.
This will result in easy reading and an engaged reader.
7. Keep It Simple
Good copy comes down to conveying your points briefly and with as few words as possible.
The key is saying more with less.
Good copy comes down to conveying your points briefly and with as few words as possible.
The key is saying more with less.
8. Now - Wait.
Everything you just wrote -- let it sit for a day.
Come back the next day and start editing vigorously.
Everything you just wrote -- let it sit for a day.
Come back the next day and start editing vigorously.
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Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
Appreciate y'all!
Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
Appreciate y'all!
If you enjoyed this, then here's another copywriting thread for yah:
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