Aazar Shad
Aazar Shad

@Aazarshad

13 Tweets 16 reads Aug 23, 2022
10 documentaries every marketer must watch:
1. Jiro dreams of Sushi:
Story of an 85 years old man who is dedicated to delighting his customers with the best Sushi in the world.
There is no appetiser or menu in his little restaurant, only Sushi.
Why watch: You will master enhancing customer experience.
2. Art & Copy:
This documentary decodes how the influential and greatest advertising campaigns like "Think Different", and "Just do it", " leveraged the art of persuasion to inspire millions.
Why watch: Stand out in the bustling ads crowd & crafting entertaining advertising.
3. The Century of the self:
How Edward Bernays used psychology to normalise "women smoking" to increase cigarette sales, to his political advantage using PR and mass communication & more.
Why watch: Learn deep psychology on how marketing changes narratives.
4. The Creative Brain:
Neuroscientist David Eagleman interviews creative geniuses from different fields to unleash and simplify the creative process.
Why Watch: Recharge your creative workflow and infuse it into your marketing campaigns.
5. The Persuaders:
This documentary is all about cluttering through the noise of the advertising world with emotional and spiritual marketing & branding.
Think of Apple & Nike.
Why watch: Understanding why you need to connect with customers on a deeper level.
6. Call to Courage:
Brene Brown elucidates the importance of courage and being vulnerable.
My favourite line:
β€œHave the courage to show up when you can’t control the outcome.”
Why Watch: Learn how to be vulnerable and use it to spark creativity.
7. The Mind, Explained:
If you want to discover how the brain works, thinks and responds?
This mind-blowing documentary has all answers related to understanding the human brain.
Why Watch: Use "neuromarketing" to live rent-free into the minds of your customers.
8. Something Ventured:
"Venture capitalism" might be one of the most discussed things in today's world.
This documentary unveils how the basement-startups like Apple and Intel built great brands on the shoulders of VCs.
Why watch: Understanding VC culture and all business.
9. The founder:
This is the story of travelling salesman Ray Kroc who "ethically" stole McDonald's & grew it into one of the best fast food chains in the world.
Why watch: Lessons on how to grow a brand exponentially by keeping a consistent brand image & customer experience.
10. Anthony Bourdain: Parts Unknown
He digs into the culture of often-untraveled destinations around the world.
Gllobal marketers: If your brand markets beyond the boundaries of the U.S., this series expands your view of monolithic humans and societies.
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