How to set up Google Ads for your business
The step-by-step basics👇
The step-by-step basics👇
Benefits of Google Ads?
> Gets you to Top of Search placement
> Otherwise can take months/years to Organically rank this well
> Gets you to Top of Search placement
> Otherwise can take months/years to Organically rank this well
How they Work:
> Google Ads is a bidding system
> Every time someone clicks on your ad, Bid is charged
> If u bid $1, your Cost-per-Click (CPC) will be ~$1 (could be lower if low competition)
> Google Ads is a bidding system
> Every time someone clicks on your ad, Bid is charged
> If u bid $1, your Cost-per-Click (CPC) will be ~$1 (could be lower if low competition)
Targeting
> First: Keywords (must start with this)
> Second: Geography (country, city, region)
> Third: Device (phone vs tablet)
> First: Keywords (must start with this)
> Second: Geography (country, city, region)
> Third: Device (phone vs tablet)
Our Example Product:
> Quest Protein Bars (the best btw)
> Quest Protein Bars (the best btw)
The term "protein powder" is too basic & expensive.
> Instead, we want to target Long Tail Keywords (more specific)
Ex:
"organic low carb protein powder"
> You will start to win bids at 74 cents vs $1.61
> You are able to target More Relevant customers (specific)
> Instead, we want to target Long Tail Keywords (more specific)
Ex:
"organic low carb protein powder"
> You will start to win bids at 74 cents vs $1.61
> You are able to target More Relevant customers (specific)
Key Once Set Up
Track Clickthrough Rate (CTR): how many ppl how are shown your ad actually click on it
> Higher the better
> Avg is around 2% but will vary depending on the niche you're in
*Wordstream graphic
Track Clickthrough Rate (CTR): how many ppl how are shown your ad actually click on it
> Higher the better
> Avg is around 2% but will vary depending on the niche you're in
*Wordstream graphic
Key to Running Google Ads
> Split Test everything
> Use the Experiments Module in Google Ads
Split test:
- Bidding strategies
- Landing page
- Ad copy
- Devices
> Split Test everything
> Use the Experiments Module in Google Ads
Split test:
- Bidding strategies
- Landing page
- Ad copy
- Devices
Once Set Up & Running Efficiently...
> We have a Funnel in place
> The longer we run the ad, the easier it becomes to optimize the ad
> This leads to higher LTV of your customer
> We have a Funnel in place
> The longer we run the ad, the easier it becomes to optimize the ad
> This leads to higher LTV of your customer
That's all u need to know!
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