Loom was 2 weeks from running out of money.
Now it's worth $1.5 billion and has 14 million users.
5 ways Loom wows new users that you can steal:
Now it's worth $1.5 billion and has 14 million users.
5 ways Loom wows new users that you can steal:
1. Minimize time to wow
Loom's signup page promises that you can record your first Loom in seconds.
Create your account and you'll see a landing page with 3 ways to create your first Loom.
No other options.
The lowest friction way is highlighted in red.
Loom's signup page promises that you can record your first Loom in seconds.
Create your account and you'll see a landing page with 3 ways to create your first Loom.
No other options.
The lowest friction way is highlighted in red.
2. Gamify onboarding
Getting a user deeper into the product is key.
Loom shows a "get started checklist" to walk you through a successful product onboarding.
Each step adds friction but unlocks value for the user (and product stickiness)
Getting a user deeper into the product is key.
Loom shows a "get started checklist" to walk you through a successful product onboarding.
Each step adds friction but unlocks value for the user (and product stickiness)
3. Use intuitive & familiar design
Loom's video player looks like YouTube.
You may not know what a Loom is, but everyone knows YouTube.
Also - the vertical hierarchy on the video screen matches the Get Started checklist, top down.
Subtle reinforcement of ideal user flow
Loom's video player looks like YouTube.
You may not know what a Loom is, but everyone knows YouTube.
Also - the vertical hierarchy on the video screen matches the Get Started checklist, top down.
Subtle reinforcement of ideal user flow
4. Make them feel taken care of
Loom's help modal offers 7 options, each saying something important about the company.
Let's break down each one:
What's new = the product is getting better continuously
Loom is hiring! = the company is growing because people love the product
Loom's help modal offers 7 options, each saying something important about the company.
Let's break down each one:
What's new = the product is getting better continuously
Loom is hiring! = the company is growing because people love the product
4. Make them feel taken care of (continued)
Help center = we've got answers to your questions
Ways to use Loom = relevant use cases that can help you
Troubleshooting = we've got you
Chat = get instant help
Support = reach out for in-depth help
Help center = we've got answers to your questions
Ways to use Loom = relevant use cases that can help you
Troubleshooting = we've got you
Chat = get instant help
Support = reach out for in-depth help
5. Enable social affirmation
The whole point of Loom is asynchronous communication.
But sharing a new technology also says something about the user.
AKA - your mom probably isn't sending Looms.
Bonus points - social share UI is basically Google Docs UI (see #3)
The whole point of Loom is asynchronous communication.
But sharing a new technology also says something about the user.
AKA - your mom probably isn't sending Looms.
Bonus points - social share UI is basically Google Docs UI (see #3)
These wow factors not only create a great user experience.
They enable the two key "Aha!" moments that create paying Loom users:
Magic moment: when a user realizes how easy creating a video can be
Habit moment: when async video becomes a routine tool
They enable the two key "Aha!" moments that create paying Loom users:
Magic moment: when a user realizes how easy creating a video can be
Habit moment: when async video becomes a routine tool
TL;DR:
Create "Aha!" moments for customers:
1. Minimize time to value
2. Gamify onboarding
3. Use intuitive & familiar design
4. Make them feel taken care of
5. Enable social affirmation
Create "Aha!" moments for customers:
1. Minimize time to value
2. Gamify onboarding
3. Use intuitive & familiar design
4. Make them feel taken care of
5. Enable social affirmation
For an interesting breakdown of Loom's growth story:
forbes.com
forbes.com
That's a wrap!
If you enjoyed this thread:
1. Follow me @bbourque for more on startups and marketing
2. RT the tweet below to share this thread with your audience
If you enjoyed this thread:
1. Follow me @bbourque for more on startups and marketing
2. RT the tweet below to share this thread with your audience
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