Amazon, the world's largest retailer, is worth $1.3 trillion
Bezos trains his writers using the famous 6-page memo
So I spent hours studying them to know why they work
Here are 5 writing principles worth your time :
Bezos trains his writers using the famous 6-page memo
So I spent hours studying them to know why they work
Here are 5 writing principles worth your time :
1. Avoid jargon, acronyms, and buzzwords
Know your audience before using Acronym
• Explain technical terms first time they appear
• Don't try to sound clever, be clear instead
• Say what you mean, in plain language, and let the reader decide whether it was "groundbreaking"
Know your audience before using Acronym
• Explain technical terms first time they appear
• Don't try to sound clever, be clear instead
• Say what you mean, in plain language, and let the reader decide whether it was "groundbreaking"
2. Use fewer than 30 words per sentence
• Focus on one idea per sentence
• Strip out qualifiers like "I think," "I feel," "should we consider"
• Eliminate anything that reads like "style." Don't use your writing to extend your personal brand
• Focus on one idea per sentence
• Strip out qualifiers like "I think," "I feel," "should we consider"
• Eliminate anything that reads like "style." Don't use your writing to extend your personal brand
3. Replace adjectives with data
Don't force readers to interpret your meaning
• People don't like buzzwords
• Adjectives are vague and don't add to making decisions
• "Profit increased drastically last quarter" -> " Profit increased by 40% as compared to Q3"
Don't force readers to interpret your meaning
• People don't like buzzwords
• Adjectives are vague and don't add to making decisions
• "Profit increased drastically last quarter" -> " Profit increased by 40% as compared to Q3"
4. Use subject-verb-object sentences
When in doubt, keep things simple:
• Subject: Who or what you're writing about
• Verb: What they did or will do
• Object: Who or what is acted upon
When in doubt, keep things simple:
• Subject: Who or what you're writing about
• Verb: What they did or will do
• Object: Who or what is acted upon
5. Use the "So what?" test
Tell readers instantly what you want them to do
• How will it save them money?
• How will this save them time?
• How will it save them from having to do work?
What they want to know is who, how long, and what changes may result.
Tell readers instantly what you want them to do
• How will it save them money?
• How will this save them time?
• How will it save them from having to do work?
What they want to know is who, how long, and what changes may result.
TL: DR
5 Tips to write like an Amazonian
1. Use the "So what?" test
2. Replace adjectives with data
3. Use subject-verb-object sentences
4. Use fewer than 30 words per sentence
5. Avoid jargon, acronyms, and buzzwords
5 Tips to write like an Amazonian
1. Use the "So what?" test
2. Replace adjectives with data
3. Use subject-verb-object sentences
4. Use fewer than 30 words per sentence
5. Avoid jargon, acronyms, and buzzwords
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