Tanmay Singh Chauhan
Tanmay Singh Chauhan

@TanmayS_Chauhan

8 Tweets 32 reads Aug 25, 2022
Amazon, the world's largest retailer, is worth $1.3 trillion
Bezos trains his writers using the famous 6-page memo
So I spent hours studying them to know why they work
Here are 5 writing principles worth your time :
1. Avoid jargon, acronyms, and buzzwords
Know your audience before using Acronym
• Explain technical terms first time they appear
• Don't try to sound clever, be clear instead
• Say what you mean, in plain language, and let the reader decide whether it was "groundbreaking"
2. Use fewer than 30 words per sentence
• Focus on one idea per sentence
• Strip out qualifiers like "I think," "I feel," "should we consider"
• Eliminate anything that reads like "style." Don't use your writing to extend your personal brand
3. Replace adjectives with data
Don't force readers to interpret your meaning
• People don't like buzzwords
• Adjectives are vague and don't add to making decisions
• "Profit increased drastically last quarter" -> " Profit increased by 40% as compared to Q3"
4. Use subject-verb-object sentences
When in doubt, keep things simple:
• Subject: Who or what you're writing about
• Verb: What they did or will do
• Object: Who or what is acted upon
5. Use the "So what?" test
Tell readers instantly what you want them to do
• How will it save them money?
• How will this save them time?
• How will it save them from having to do work?
What they want to know is who, how long, and what changes may result.
TL: DR
5 Tips to write like an Amazonian
1. Use the "So what?" test
2. Replace adjectives with data
3. Use subject-verb-object sentences
4. Use fewer than 30 words per sentence
5. Avoid jargon, acronyms, and buzzwords
2 quick favour
1. Follow me daily copywriting nuggets @TanmayS_Chauhan
2. Retweet the below thread

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