Houston Golden
Houston Golden

@houstongolden

20 Tweets Jan 11, 2023
I’m in sales calls every single week.
The difference between a lost sale and a closed sale?
My questioning ability.
🧵 Steal my 17 discovery questions I use in sales calls:
1/
How does this tie in with your growth plan?
2/
How are you different from your competition?
3/
What problem are you trying to solve?
4/
What else are you hoping it will solve?
5/
Why fix it now?
6/
What did you try doing before?
7/
What happens if you do nothing?
8/
What opportunities will you unlock with this solution?
9/
How will your team’s lives be better with this solution?
10/
What are you currently doing to fix it?
11/
What’s the most important thing that you do need to solve?
12/
Have you tried another provider?
13/
What are your other options?
14/
How will you be implementing the solution from your end?
15/
What are your expectations?
16/
When do you want to see results?
17/
Do you have any questions for me?
Takeaways:
Sales discovery questions aren’t just for lead qualification.
They’re also great to build rapport and to help you find the real issue the prospect’s facing.
You want to guide them first and leave them to convert themselves.
I write daily threads like this one.
Drop me a follow @houstongolden so you don't miss any.
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