Elon Musk, Jeff Bezos and Bill Gates.
Good leaders are great storytellers.
6 simple steps for powerful storytelling:
Good leaders are great storytellers.
6 simple steps for powerful storytelling:
1/ Start with "Why"
Nobody cares what you can do, everybody cares what you can do for them.
Leading with why draws the attention of the people you can help.
Nobody cares what you can do, everybody cares what you can do for them.
Leading with why draws the attention of the people you can help.
2/ Pass the "Bar Test"
Grab a friend who's completely unfamiliar with what you're doing.
Buy them a drink & see if they grasp your story.
You'll use direct language over corporate jargon.
Look for body language: leaning in, nodding, agreeing.
You'll find what resonates.
Grab a friend who's completely unfamiliar with what you're doing.
Buy them a drink & see if they grasp your story.
You'll use direct language over corporate jargon.
Look for body language: leaning in, nodding, agreeing.
You'll find what resonates.
3/ Craft your skeleton
Run the "Bar Test" a couple of times.
You'll quickly find your skeleton emerge.
These are the main points to make your story memorable.
Now focus on these essential elements:
• Connecting line
• Reflection
• Put them in the room
Run the "Bar Test" a couple of times.
You'll quickly find your skeleton emerge.
These are the main points to make your story memorable.
Now focus on these essential elements:
• Connecting line
• Reflection
• Put them in the room
4/ Connecting line
This is why you're telling the story in the first place.
Find your highlight reel and be vulnerable to build trust.
Example: Recall failure when you face a similar challenge.
This creates psychological safety to reassure everyone involved.
This is why you're telling the story in the first place.
Find your highlight reel and be vulnerable to build trust.
Example: Recall failure when you face a similar challenge.
This creates psychological safety to reassure everyone involved.
5/ Reflection
Tell them how you feel.
This will make them feel a certain way.
Example: "A lot of our clients found this most beneficial..."
They'll "lean in" and find you credible.
Tell them how you feel.
This will make them feel a certain way.
Example: "A lot of our clients found this most beneficial..."
They'll "lean in" and find you credible.
6/ Put them in the room
Take your listener on a journey: build suspense and create drama.
Emphasise hope, potential and possibility.
Example: "You'll have X amount of equity if you join."
By contemplating ownership, they'll have to suffer a loss if they don't come on board.
Take your listener on a journey: build suspense and create drama.
Emphasise hope, potential and possibility.
Example: "You'll have X amount of equity if you join."
By contemplating ownership, they'll have to suffer a loss if they don't come on board.
TL;DR:
1/ Start with "Why"
2/ Pass the "Bar Test"
3/ Craft your skeleton
4/ Connecting line
5/ Reflection
6/ Put them in the room
1/ Start with "Why"
2/ Pass the "Bar Test"
3/ Craft your skeleton
4/ Connecting line
5/ Reflection
6/ Put them in the room
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