The biggest secret in marketing is that you don’t have to be creative.
All you have to do is listen to what people in your niche are saying.
Here are 8 places to spy on customers and find profitable angles:
🧵
All you have to do is listen to what people in your niche are saying.
Here are 8 places to spy on customers and find profitable angles:
🧵
1. Competitor Websites
If someone sells something you sell successfully, then clearly they’re doing something right.
Go to their website and find out what it is.
Focus on their homepage, headline, and product descriptions.
If someone sells something you sell successfully, then clearly they’re doing something right.
Go to their website and find out what it is.
Focus on their homepage, headline, and product descriptions.
2. Competitor Ads
You can also find competitor angles from their ads.
But you don’t need to pray they show them to you in your feed.
Go to the Facebook, YouTube, and TikTok ads libraries to view everything instantly.
You can also find competitor angles from their ads.
But you don’t need to pray they show them to you in your feed.
Go to the Facebook, YouTube, and TikTok ads libraries to view everything instantly.
3. Competitor Reviews
Happy customers tell you what you should do.
Unhappy customers tell you what you shouldn’t do and how to improve on your competitors’ offers.
Read the review from both on their site, Amazon, and review sites.
Happy customers tell you what you should do.
Unhappy customers tell you what you shouldn’t do and how to improve on your competitors’ offers.
Read the review from both on their site, Amazon, and review sites.
4. Your Reviews
Don’t just spy on your competition, though.
Look at your reviews too (if you have some).
Same as with competitor reviews, listen to happy and unhappy people.
Don’t just spy on your competition, though.
Look at your reviews too (if you have some).
Same as with competitor reviews, listen to happy and unhappy people.
5. Your Customer Service Interactions
Your private correspondence with customers also has a lot of gems.
Look at emails and live chat from your sight.
Every issue is an area to improve your offer and come up with a new angle.
Your private correspondence with customers also has a lot of gems.
Look at emails and live chat from your sight.
Every issue is an area to improve your offer and come up with a new angle.
6. Customer Surveys
Go one step further and send your customers surveys after they buy.
Most won’t want to do this, so consider offering an incentive like a discount.
These let you dictate the information customers give you.
Go one step further and send your customers surveys after they buy.
Most won’t want to do this, so consider offering an incentive like a discount.
These let you dictate the information customers give you.
7. Conversations With Customers
The last way to get ideas from your customers is calling them.
This sounds uncomfortable to a lot of people, but it can be extremely valuable.
Just like with the survey, offer an incentive, then ask questions and gather information.
The last way to get ideas from your customers is calling them.
This sounds uncomfortable to a lot of people, but it can be extremely valuable.
Just like with the survey, offer an incentive, then ask questions and gather information.
8. Social Media Chatter
Social media chatter apps are great for seeing what people are posting online.
Mention(dot)com and brandmentions(dot)com are common options.
Search your brand name, competitors’ brand names, and other keywords.
I bet you’ll find something useful.
Social media chatter apps are great for seeing what people are posting online.
Mention(dot)com and brandmentions(dot)com are common options.
Search your brand name, competitors’ brand names, and other keywords.
I bet you’ll find something useful.
Here’s that list one more time:
1. Competitor ads
2. Competitor websites
3. Competitor reviews
4. Your reviews
5. Your customer service interactions
6. Customer surveys
7. Conversations with customers
8. Social media chatter
Pick one, go digging, and see what you find.
1. Competitor ads
2. Competitor websites
3. Competitor reviews
4. Your reviews
5. Your customer service interactions
6. Customer surveys
7. Conversations with customers
8. Social media chatter
Pick one, go digging, and see what you find.
If you liked this thread:
1. Follow me @ethanbence for more
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Thanks for reading!
1. Follow me @ethanbence for more
2. RT the tweet below to pay it forward
Thanks for reading!
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