I didn't claim a $1,400 stimulus check
So i forced Mark Zuckerburg to pay me $1m instead (AND IT WORKED)
A thread >>> ๐งต
So i forced Mark Zuckerburg to pay me $1m instead (AND IT WORKED)
A thread >>> ๐งต
In this thread I will be covering
- Facebook Ad Credits
- $1.2m/m Rev allocation
- Facebook Strategy
- Community Management
- Influencer Strategy
- Amazon Ads Strategy
- Google Ads Strategy
If you enjoy, please RT the first tweet
No time to waste, lets get right into it!
- Facebook Ad Credits
- $1.2m/m Rev allocation
- Facebook Strategy
- Community Management
- Influencer Strategy
- Amazon Ads Strategy
- Google Ads Strategy
If you enjoy, please RT the first tweet
No time to waste, lets get right into it!
Mr. Zuckerberg paid me $250,000 in free FB adspend to test Shop optimization campaigns. I was selected to run shop optimization campaigns for one of our mega brands last Q4. I applied the whole discount to the ad account and spent only 10% of the give coupon on his campaign.
After spending $250k in October, I was applicable for another $728k in free adspend for Nov-Jan. This provided $1m+ in extra profit to our brand.
Proof of ad credit below
Proof of ad credit below
Rev allocation for $1.2m/m November:
Google: 20%
Facebook Ads: 30%
Emails, SMS, community: 30%
Influencers: 20%
And on top of that, Amazon did about $300k in sales, not to mention at least another $500k in retail and wholesale.
Google: 20%
Facebook Ads: 30%
Emails, SMS, community: 30%
Influencers: 20%
And on top of that, Amazon did about $300k in sales, not to mention at least another $500k in retail and wholesale.
Rev Allocation: Facebook Ads
We did about 30% of our sales from Facebook Ads. We go crazy on quiz funnels and advertorials to maximize revenue per session.
Top spenders are BCA (Branded Content Ads), it's like spark ads, or 'paid in partnership ads'
We did about 30% of our sales from Facebook Ads. We go crazy on quiz funnels and advertorials to maximize revenue per session.
Top spenders are BCA (Branded Content Ads), it's like spark ads, or 'paid in partnership ads'
Facebook - BCA: We pay a top influencer a flat fee and also a payment per view/sale. In addition to influencer posts, we also target their audience (engagers and all followers) as well as the interest audience of them and send shoppers to a unique influencer landing page.
Community:
By offering digital products that we came up with through a process of offer creations, we convert much higher and reduce the difference between people who add to cart, reach checkout, and don't buy. The cart would display 3 free digital products with $50 value.
By offering digital products that we came up with through a process of offer creations, we convert much higher and reduce the difference between people who add to cart, reach checkout, and don't buy. The cart would display 3 free digital products with $50 value.
Community:
We reached out to our 1m customer and followers base to let them know about the BFCM bundle drop. We have flows per SKU, SMS per SKU and a community manager that engages with customers daily on all social media platforms.
We reached out to our 1m customer and followers base to let them know about the BFCM bundle drop. We have flows per SKU, SMS per SKU and a community manager that engages with customers daily on all social media platforms.
Amazon:
2 months ahead of BFCM, we already scheduled the deals page promos and sent thousands of units to Jeff's warehouse. We paid at least $500 per 12 hours per SKU to participate. We advertised 10 SKUs in the page deal for the whole weekend. The ROAS was over 6.
2 months ahead of BFCM, we already scheduled the deals page promos and sent thousands of units to Jeff's warehouse. We paid at least $500 per 12 hours per SKU to participate. We advertised 10 SKUs in the page deal for the whole weekend. The ROAS was over 6.
Amazon: 50% of ad spend on social platforms comes to Amazon as organic sales. We also copy the winning shopping campaigns from Google to Amazon, and Facebook's winning ads directly to Amazon's video ads campaigns with google's targeting. Amazon's lookalike is by far the greatest
Influencers: We made an ambassador funnel for influencers, or mini influencers.
These influencers would end up earning $200k that month from referrals, pay per views, and also from upfront payments from posts.
Big influencers didn't participate in this program.
These influencers would end up earning $200k that month from referrals, pay per views, and also from upfront payments from posts.
Big influencers didn't participate in this program.
Google Ads:
The Black Friday strategy involved
- Utilize remarketing audiences with display / youtube / discovery ads
- Sales Oriented Copies
- Promotional extensions
- Negative Keyword Funneling
PRO TIP: Open up your budgets & bid higher for the holidays season
The Black Friday strategy involved
- Utilize remarketing audiences with display / youtube / discovery ads
- Sales Oriented Copies
- Promotional extensions
- Negative Keyword Funneling
PRO TIP: Open up your budgets & bid higher for the holidays season
I hope you enjoyed this thread!
Like & RT the first tweet if you learned anything valuable!
Need to Scale your brand? I will give you an offer so good, you cannot refuse it! Want to hear more?
Book a free call & Give me a challenge!
calendly.com
Like & RT the first tweet if you learned anything valuable!
Need to Scale your brand? I will give you an offer so good, you cannot refuse it! Want to hear more?
Book a free call & Give me a challenge!
calendly.com
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