How to make over $8 for every website visitor while only paying $0.63 for the click… (10x+ ROAS AT SCALE)
(An Ilan Funnels Thread Production 🎥)
(An Ilan Funnels Thread Production 🎥)
[1] Magnify the working variables
We nearly trippled conversion rate on day 1 with this home decor brand.
If you are above $1k/d, you likely have a product market fit. Now... If you simply magnify the variables that are working for you, you can explode your business overnight.
We nearly trippled conversion rate on day 1 with this home decor brand.
If you are above $1k/d, you likely have a product market fit. Now... If you simply magnify the variables that are working for you, you can explode your business overnight.
[2] Create an Irresistible Offer
I started with the offer. Creating the right offer has the ability to increase your AOV & conversion rate.
Our client had a ton of SKUs, so what we did is create a buy 2 get 1 free offer store wide to help push people towards buying more
I started with the offer. Creating the right offer has the ability to increase your AOV & conversion rate.
Our client had a ton of SKUs, so what we did is create a buy 2 get 1 free offer store wide to help push people towards buying more
[3] Create an advertorial
Now that the offer was set, we needed to magnify the core angles of this product.
The best way to do this is by building an advertorial page. This gives the ability to educate customers before sending to them instead of a generic product page
Now that the offer was set, we needed to magnify the core angles of this product.
The best way to do this is by building an advertorial page. This gives the ability to educate customers before sending to them instead of a generic product page
[4] The magic in an advertorial
An advertorial is very powerful because it is an Ad disguised as a Blog.
Unlike a traditional sales page where you typically have to sell the prospect with short copy, an advertorial rewards you for the more words you add
An advertorial is very powerful because it is an Ad disguised as a Blog.
Unlike a traditional sales page where you typically have to sell the prospect with short copy, an advertorial rewards you for the more words you add
[5] The structure of an advertorial
The structure we follow is:
Problem - Put the reader into an emotional buying state by describing the painful problem
Compeitors - Disprove all of your competitors products
The “New solution” - Introduce your product as the new solution
The structure we follow is:
Problem - Put the reader into an emotional buying state by describing the painful problem
Compeitors - Disprove all of your competitors products
The “New solution” - Introduce your product as the new solution
[6] Set up custom tracking
For this product, we decided to send traffic from the advertorial, back to the shopify collections page since there were too many variations
We created a custom tracking solution with UTMs with GTM using google analytics to measure the clients results
For this product, we decided to send traffic from the advertorial, back to the shopify collections page since there were too many variations
We created a custom tracking solution with UTMs with GTM using google analytics to measure the clients results
[7] Analyze in google analytics
We launched a google optimize split test between the main site and the funnel and the results were drastically different.
View the Funnel Metrics and Shopify Metrics Below
Notice how the funnel has nearly 3x the CVR while increasing AOV
We launched a google optimize split test between the main site and the funnel and the results were drastically different.
View the Funnel Metrics and Shopify Metrics Below
Notice how the funnel has nearly 3x the CVR while increasing AOV
![[7] Analyze in google analytics
We launched a google optimize split test between the main site and...](https://pbs.twimg.com/media/FbcIFkMXoAAJxLI.jpg)
[8] All in all
We saw a 173% increase in conversion rate on DAY 1 of launching…
And a 13% increase in average order value, without even changing the checkout sequence.
This gave us a nearly $9 EPC on launch day, generating almost $7k in revenue immediately.
We saw a 173% increase in conversion rate on DAY 1 of launching…
And a 13% increase in average order value, without even changing the checkout sequence.
This gave us a nearly $9 EPC on launch day, generating almost $7k in revenue immediately.
[9] Want to implement a funnel?
If you are doing between $30-$100k+ per month
We will guarantee to increase your revenue by 20% without any additional ad spend in the next 90 days or you don't pay.
Book a call and we will show you exactly how!
calendly.com
If you are doing between $30-$100k+ per month
We will guarantee to increase your revenue by 20% without any additional ad spend in the next 90 days or you don't pay.
Book a call and we will show you exactly how!
calendly.com
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