Frank and the DeGods team rewrote the NFT marketing playbook in 2022
Engagement farming, paid influencer shills: all dead
Here is everything they’re doing differently and what you can copy for your project:
Engagement farming, paid influencer shills: all dead
Here is everything they’re doing differently and what you can copy for your project:
In this thread I’ll cover:
Curation
Communication
Transparency
Understanding your community
Delivering value
Curation
Communication
Transparency
Understanding your community
Delivering value
🔶Curation
WL Raffles are dead, they are passive engagement
The Y00ts application process was active engagement
It was like a college application
You nervously check your mailbox every day
And once you’re accepted you immediately tell all your friends
WL Raffles are dead, they are passive engagement
The Y00ts application process was active engagement
It was like a college application
You nervously check your mailbox every day
And once you’re accepted you immediately tell all your friends
How to steal this for your project:
Get people invested in winning an allow list spot
Ask for applications
Hand pick members you know will be active in the community
Takes longer and requires more work, but you’ll have a significantly stronger project
Get people invested in winning an allow list spot
Ask for applications
Hand pick members you know will be active in the community
Takes longer and requires more work, but you’ll have a significantly stronger project
🔶Constant Communication
Frank has made an appearance in every major Space the last month straight
He’s been one with the community
Look at the Doodles Twitter then look at what Frank has done the last week
2021 vs 2022 founders
Frank has made an appearance in every major Space the last month straight
He’s been one with the community
Look at the Doodles Twitter then look at what Frank has done the last week
2021 vs 2022 founders
How to steal this for your project:
Go to where your community is
Get on every Space you can
Have people on your team handle the background work while you shout your differentiated value from the mountain tops
Go to where your community is
Get on every Space you can
Have people on your team handle the background work while you shout your differentiated value from the mountain tops
🔶Strategic Transparency
Frank has given a slow drip of information the last 2 weeks
Everything from info about the project to the winners of Y00tlist
This slow drip of information has driven insane hype
Frank has given a slow drip of information the last 2 weeks
Everything from info about the project to the winners of Y00tlist
This slow drip of information has driven insane hype
How to steal this for your project:
Be strategic about your project marketing
Don’t withhold all information. The space has ADD and will quickly move on
But don’t give everything away
Hold too much back and people will lose interest, give it all away and you’ll lose the magic
Be strategic about your project marketing
Don’t withhold all information. The space has ADD and will quickly move on
But don’t give everything away
Hold too much back and people will lose interest, give it all away and you’ll lose the magic
🔶Understand your community
Listen to any founder from 2021 speak
They all have this odd, corporate, salesy tone of voice
Be one with your community
Talk their language
Do shoe beers with them
Stop acting like you’re above them, you ARE them
Listen to any founder from 2021 speak
They all have this odd, corporate, salesy tone of voice
Be one with your community
Talk their language
Do shoe beers with them
Stop acting like you’re above them, you ARE them
How to steal this for your project:
Be constantly in your Discord
Mix it up with everyone
Replies, retweets, Spaces
Understand how your community operates and be one with them
Come off as humble, not arrogant
Don't take a single day off
Be constantly in your Discord
Mix it up with everyone
Replies, retweets, Spaces
Understand how your community operates and be one with them
Come off as humble, not arrogant
Don't take a single day off
🔶Delivering Value
Frank has been brutally honest since day 1 the only goal of the project is to return value back to holders
He understands this is why 99% of people are in NFTs: profits
Be clear and concise how value will be returned
Frank has been brutally honest since day 1 the only goal of the project is to return value back to holders
He understands this is why 99% of people are in NFTs: profits
Be clear and concise how value will be returned
How to steal this for your project:
Make your only singular goal bringing value back to your community
Be honest and transparent about these goals
The success will follow
Make your only singular goal bringing value back to your community
Be honest and transparent about these goals
The success will follow
The playbook has changed.
You can't simply just engagement farm, release a product, then expect people to buy
If you want value from your community, you need to first give them value
DIFFERENTIATED VALUE is the name of the game
You can't simply just engagement farm, release a product, then expect people to buy
If you want value from your community, you need to first give them value
DIFFERENTIATED VALUE is the name of the game
Hope that gave you some insight on one of the most well thought out marketing strategies in 2022!
For more insights on NFT marketing, investing, and self improvement feel free to subscribe to my free weekly newsletter here:
getrevue.co
For more insights on NFT marketing, investing, and self improvement feel free to subscribe to my free weekly newsletter here:
getrevue.co
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