Here are four (visualized) psychological insights to think about next time you create an ad:
1. Attentional Bias
We tend to pay attention to things that are already on our minds.
That's why effective copywriting is...well, effective.
Know how your target customers feel.
1. Attentional Bias
We tend to pay attention to things that are already on our minds.
That's why effective copywriting is...well, effective.
Know how your target customers feel.
2. Von Restorff Effect
When you see multiple objects, the one that differs from the rest is most likely to be remembered.
My visuals have done well on Twitter, a word-heavy platform.
They stand out from everything else.
Create unexpectedness by understanding your context.
When you see multiple objects, the one that differs from the rest is most likely to be remembered.
My visuals have done well on Twitter, a word-heavy platform.
They stand out from everything else.
Create unexpectedness by understanding your context.
3. Familiarity Bias
If your mind recognizes a layout of something in a sea of random stuff (think IG)
You're more likely to be attentive to that thing.
Think Von Restorff Effect above.
If your mind recognizes a layout of something in a sea of random stuff (think IG)
You're more likely to be attentive to that thing.
Think Von Restorff Effect above.
4. Customer Fatigue
Overusing tactics could prove to be unfavorable.
What worked before will not necessarily work again.
People will stop paying attention to it.
So, keep innovating!
Overusing tactics could prove to be unfavorable.
What worked before will not necessarily work again.
People will stop paying attention to it.
So, keep innovating!
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elliottaleksander.substack.com
Consider giving me a follow: @elliottaleksndr
And check out my newsletter!
elliottaleksander.substack.com
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