The cold email strategy that got us over 28 qualified meetings one month with 7 and 8-figure businesses:
Push and Pull Marketing
What is it?
Let me explain…
Push and Pull Marketing
What is it?
Let me explain…
First, you’ve got to realize that the top brands you are reaching out to get hundreds of emails and calls during a work week.
They find themselves saying no to so many people that it almost becomes involuntary.
They find themselves saying no to so many people that it almost becomes involuntary.
You could be the perfect solution to their existing problem but you won’t get the light of day because everyone is saying the same things.
It’s like being the hot girl at the bar and getting approached left and right by a swarm of dudes. You’re going to say no so often that you’ll go autopilot rejecting people.
Your goal is to stand out from all the other emails inside the inbox. It’s not good enough to just be good. Here’s the secret to getting attention from the top businesses and getting a meeting with them:
Demonstrate that you are the prize and you don’t work with just anyone.
Demonstrate that you are the prize and you don’t work with just anyone.
Why does it work?
Because people have the desire for exclusivity.
Doing this also shows your lack of neediness, which is especially important with cold emails since you are reaching out to them in the first place and puts you in a lower status frame
Because people have the desire for exclusivity.
Doing this also shows your lack of neediness, which is especially important with cold emails since you are reaching out to them in the first place and puts you in a lower status frame
There’s a preconceived notion about people who are selective. Take dating for example. Here’s a famous dating coach’s advice on attracting beautiful women:
You want to be the one controlling the situation, and be the one who is the prize. You should be the one who is screening whether or not they qualify for your attention.
People respect others that have standards and boundaries. If you’re the type of person to accept any client, they won’t respect you. You’re low value.
Try it out.
Try it out.
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