Most people suck at closing deals.
They either:
• Get denied
• Get ghosted
• Can't handle silly objections
Let me triple your closing rate and make you $$$ by using this 1 simple formula:
They either:
• Get denied
• Get ghosted
• Can't handle silly objections
Let me triple your closing rate and make you $$$ by using this 1 simple formula:
Proposals.
They’re how you turn a cold lead warm with ease.
This outline allows my company to close $20k contracts consistently.
They’re how you turn a cold lead warm with ease.
This outline allows my company to close $20k contracts consistently.
If you're an agency owner, freelancer, or aspiring to do B2B sales:
You need to be doing this with every prospect.
You'll appear organized and professional.
Even if they're skeptical, their respect for you is 10x after this.
Here's the outline to follow:
You need to be doing this with every prospect.
You'll appear organized and professional.
Even if they're skeptical, their respect for you is 10x after this.
Here's the outline to follow:
1. Client goals
You should’ve had a discovery call or informal convo by now.
The first info on the proposal should prove you know what they’re looking for.
This decreases friction and helps the client feel understood.
Give 5-10 bullets explaining what you've spoken about.
You should’ve had a discovery call or informal convo by now.
The first info on the proposal should prove you know what they’re looking for.
This decreases friction and helps the client feel understood.
Give 5-10 bullets explaining what you've spoken about.
2. Audit
We run a free audit on the performance of the client's site.
This shows them their deficiencies in-depth.
Compare them with their competitors.
They’ll be even more compelled to make changes.
We run a free audit on the performance of the client's site.
This shows them their deficiencies in-depth.
Compare them with their competitors.
They’ll be even more compelled to make changes.
3. Outline
This is where you’ll showcase your grand slam offer.
Your process should be unique to you.
Make it abundantly clear what you do differently and better than the rest.
This is where you’ll showcase your grand slam offer.
Your process should be unique to you.
Make it abundantly clear what you do differently and better than the rest.
4. Pricing
State the price and terms of the contract.
Make it clear what the costs will be and everything it includes.
If your service is good there’s no reason to sugarcoat.
Assume the sale and outline the next steps you would take.
State the price and terms of the contract.
Make it clear what the costs will be and everything it includes.
If your service is good there’s no reason to sugarcoat.
Assume the sale and outline the next steps you would take.
5. Case study
Always provide examples.
Show the client you’ve gone through this process with success multiple times.
This is arguably the most important piece.
Always provide examples.
Show the client you’ve gone through this process with success multiple times.
This is arguably the most important piece.
Send your proposal to them the day of the call.
Don’t give them too long to sit and come up with objections.
We use Google docs to draft our proposals and they’re sometimes upwards of 20 pages (yours don’t have to be).
Don’t give them too long to sit and come up with objections.
We use Google docs to draft our proposals and they’re sometimes upwards of 20 pages (yours don’t have to be).
As you go through sales calls, you’ll begin to see a pattern of common objections.
You’ll then have the chance to proactively answer them in the proposal.
You’ll then have the chance to proactively answer them in the proposal.
Clients kept asking if my writers could handle my super-specific niche.
So I added a page of their headshots to the proposal with all their qualifications and accolades.
Never had that question come up again.
So I added a page of their headshots to the proposal with all their qualifications and accolades.
Never had that question come up again.
No matter what kind of work you do, proposals are your greatest asset.
• Removes friction
• Educates and communicates
• Increases the professionalism of your offers
It’s a no-brainer.
• Removes friction
• Educates and communicates
• Increases the professionalism of your offers
It’s a no-brainer.
How to structure your proposal and triple your closing rate:
1. Client goals
2. Audit
3. Methodology
4. Pricing
5. Case study
1. Client goals
2. Audit
3. Methodology
4. Pricing
5. Case study
Thanks for reading.
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Find this useful?
RT the first post to pass on the knowledge
Want more content like this?
Follow me @AmanGeee
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