The BIGGEST email marketing revenue killer for ecom brands:
Over Segmentation
It’s probably one of the reasons your ecom brand struggles to generate the rev it should
Here are my top 4 under the radar revenue generating segments to make your campaign sends more profitable:
Over Segmentation
It’s probably one of the reasons your ecom brand struggles to generate the rev it should
Here are my top 4 under the radar revenue generating segments to make your campaign sends more profitable:
1️⃣ CUSTOMER LAPSE RISK SEGMENTATION
This segment tests the likelihood that a group of customers will stop purchasing entirely from your site and switch to a competitor.
This is a MUST to analyze churn and predict where and when to target customers within the buying cycle.
This segment tests the likelihood that a group of customers will stop purchasing entirely from your site and switch to a competitor.
This is a MUST to analyze churn and predict where and when to target customers within the buying cycle.
2️⃣ LIFETIME VALUE SEGMENT
This allows you to predict annual revenue from current clients.
If you segment the lifetime value of your customers and add their forecasted values for the year, you can forecast your revenue for the next 12 months.
This allows you to predict annual revenue from current clients.
If you segment the lifetime value of your customers and add their forecasted values for the year, you can forecast your revenue for the next 12 months.
3️⃣ SOFT BOUNCE SEGMENT
This segment will analyze and keep an eye on how well your emails get delivered.
A soft bounced email address is one that couldn't get an email because of something temporary, like a full inbox or the email server of the recipient being down for a moment
This segment will analyze and keep an eye on how well your emails get delivered.
A soft bounced email address is one that couldn't get an email because of something temporary, like a full inbox or the email server of the recipient being down for a moment
4️⃣ LAPSED VIP SEGMENT
Make a Facebook campaign to reach your VIPs who aren't currently involved.
With a unique UTM tag, your ads should send people to your site.
Make a Facebook campaign to reach your VIPs who aren't currently involved.
With a unique UTM tag, your ads should send people to your site.
4️⃣ LAPSED VIP SEGMENT (PART 2)
In the next step, you'll use this UTM tag to narrow your search. Make a sign-up form for your unengaged VIPs who respond to your Facebook campaign.
In the next step, you'll use this UTM tag to narrow your search. Make a sign-up form for your unengaged VIPs who respond to your Facebook campaign.
I have 2 slots free this week
Where I will provide you with a 12-month blueprint on EVERYTHING you need to do to generate more profitable revenue through custom retention strategies for your ecom brand.
Must be generating at least $100K/mo
Link here:
calendly.com
Where I will provide you with a 12-month blueprint on EVERYTHING you need to do to generate more profitable revenue through custom retention strategies for your ecom brand.
Must be generating at least $100K/mo
Link here:
calendly.com
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