Here is How $100m+ Brands utilize Holidays & promotions to maximize sales on Google Ads!
A thread >>> ๐งต
A thread >>> ๐งต
Headlines / Ad Copy:
I analyzed Multiple brands with over 1m monthly website visitors. I noticed a common similarity with headlines being realted to the holiday.
Tip: Holidays and seasons allow you to rationalize price drops so consumers understand your reasoning for the sale
I analyzed Multiple brands with over 1m monthly website visitors. I noticed a common similarity with headlines being realted to the holiday.
Tip: Holidays and seasons allow you to rationalize price drops so consumers understand your reasoning for the sale
Promotional Extensions:
Promotional extensions allow you to easily announce sales to prospects in your google ads.
Today is Labor Day, so it will be easy for consumers to see that you have a labor day sale with 40% off if there is a promotional extension enabled on your account
Promotional extensions allow you to easily announce sales to prospects in your google ads.
Today is Labor Day, so it will be easy for consumers to see that you have a labor day sale with 40% off if there is a promotional extension enabled on your account
Congruency on landing pages:
An important factor that influences quality score is your landing page exp.
If you have nailed expected CTR & ad relevance, Landing page experience will ensure your quality score can be 10/10 resulting in lower ad costs and overall higher ROAS
An important factor that influences quality score is your landing page exp.
If you have nailed expected CTR & ad relevance, Landing page experience will ensure your quality score can be 10/10 resulting in lower ad costs and overall higher ROAS
Remarket to your existing customers:
When you have a holiday sale, it is easier to remarket to your existing customers.
Your exit intent pop ups can be related to the holidays and the current sales
You can Remarket on Google Ads and FB Ads utilizing your existing data
When you have a holiday sale, it is easier to remarket to your existing customers.
Your exit intent pop ups can be related to the holidays and the current sales
You can Remarket on Google Ads and FB Ads utilizing your existing data
Analyze your Extensions / Ads Results:
After you have some data, you can check your extensions such as your site link extensions / promotional extensions etc. to see which produced the best ROAS for the sale
Feature new sales on extensions to match new seasons, rinse and repeat
After you have some data, you can check your extensions such as your site link extensions / promotional extensions etc. to see which produced the best ROAS for the sale
Feature new sales on extensions to match new seasons, rinse and repeat
I hope you enjoyed this thread!
Like & RT the first tweet if you learned anything valuable!
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Like & RT the first tweet if you learned anything valuable!
Need to Scale your brand? I will give you an offer so good, you cannot refuse it! Want to hear more?
Book a free call & Give me a challenge!
calendly.com
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