Copywriting 101:
Publish to 1000s, write to 1.
Master that mindset and you'll 3x sales.
This simple framework will get you started:
Publish to 1000s, write to 1.
Master that mindset and you'll 3x sales.
This simple framework will get you started:
When you click publish online,
everyone can read what you write...
everyone can read what you write...
Which leads you into the trap of writing for everyone and dilute the message.
You lose substance.
You lose connection.
You lose impact.
You lose substance.
You lose connection.
You lose impact.
The solution is to write to one person.
When you do, you'll motivate action, meaning:
• You sell an idea
• You sell a product.
When you do, you'll motivate action, meaning:
• You sell an idea
• You sell a product.
Here's how:
Create a list of 5-10 people, the buyer personas.
The people you want to reach with your copy.
Create a list of 5-10 people, the buyer personas.
The people you want to reach with your copy.
Now pick one and write to that person alone.
Once you've finished, swap that person out with one of the others on the list.
If the copy still works with this alternative persona, it'll work with all target readers in mind.
If the copy still works with this alternative persona, it'll work with all target readers in mind.
And, the beauty of writing one-to-one is that all of target readers identify as the one.
Hope you enjoyed the thread.
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If you found this valuable, please retweet the 1st Tweet.
Want more?
Follow @liammotivado for weekly threads on Visual Storyselling
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