Represent (@representclo) is possibly one of THE best ecom brands I’ve ever seen
When it comes to building a community of SUPERFANS
Let’s break it down 🧵
PS. #2 is a revenue printing strategy (fuelled by their customers), that I rarely see any ecom brands EVER implement
When it comes to building a community of SUPERFANS
Let’s break it down 🧵
PS. #2 is a revenue printing strategy (fuelled by their customers), that I rarely see any ecom brands EVER implement
@representclo 1️⃣ LOYALTY & REWARDS (PART 1)
Represent's loyalty program: PRESTIGE
Has clear tiers & benefits worthwhile for the customer.
VIP customers get a free Christmas gift and are invited to focus groups.
Represent's loyalty program: PRESTIGE
Has clear tiers & benefits worthwhile for the customer.
VIP customers get a free Christmas gift and are invited to focus groups.
@representclo 1️⃣ LOYALTY & REWARDS (PART 2)
The structure of the program is clean, easy to understand and has minimal friction for the customer to join.
The structure of the program is clean, easy to understand and has minimal friction for the customer to join.
@representclo 2️⃣ FACEBOOK COMMUNITY (PART 1)
There is a private Facebook community that's quite low-key and was set up by a few customers.
What started with a few members now has become the go-to place to buy and sell Represent, have discussions, meet like-minded people etc.
There is a private Facebook community that's quite low-key and was set up by a few customers.
What started with a few members now has become the go-to place to buy and sell Represent, have discussions, meet like-minded people etc.
@representclo 2️⃣ FACEBOOK COMMUNITY (PART 2)
Co-founder @geoheaton is super engaged within the group too.
Like seriously, imagine your own customers creating a community for you.
Co-founder @geoheaton is super engaged within the group too.
Like seriously, imagine your own customers creating a community for you.
@representclo @geoheaton 3️⃣ PERSONAL TOUCH (PART 1)
George is in tune with his customers and makes time to respond and communicate with them daily despite being one of the UK's biggest fashion lifestyle brands.
He encourages questions during drop days, responds to DMs, and does live Q&As online.
George is in tune with his customers and makes time to respond and communicate with them daily despite being one of the UK's biggest fashion lifestyle brands.
He encourages questions during drop days, responds to DMs, and does live Q&As online.
@representclo @geoheaton 3️⃣ PERSONAL TOUCH (PART 2)
The brand documents how they're building the brand on YouTube.
They recently held a community day with a Q&A panel with VIP members.
The brand documents how they're building the brand on YouTube.
They recently held a community day with a Q&A panel with VIP members.
@representclo @geoheaton 4️⃣ EXCLUSIVE EVENTS (PART 1)
The brand often hosts a number of popups a year, which is great to take online connections offline and have all like-minded customers connect.
Both founders are always present at events too which strengthens the relationship.
The brand often hosts a number of popups a year, which is great to take online connections offline and have all like-minded customers connect.
Both founders are always present at events too which strengthens the relationship.
@representclo @geoheaton 4️⃣ EXCLUSIVE EVENTS (PART 2)
They often have exclusive merch available only at the pop up which creates FOMO.
They often have exclusive merch available only at the pop up which creates FOMO.
@representclo @geoheaton We've helped dozens of ecom brands build SUPERFAN-filled cult-like communities
Along with other retention strategies to increase bottom line revenue.
If your ecom brand makes over $100K a month, and you're looking to increase retention let's talk:
calendly.com
Along with other retention strategies to increase bottom line revenue.
If your ecom brand makes over $100K a month, and you're looking to increase retention let's talk:
calendly.com
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