**How a Pet Brand Scaled to $100 million in sales in less than 2 years Using Direct Response Marketing**
This brand scaled up to $100mm in sales in just its 2nd year.
Launched in 2019, the company may now be sold for over $100mm soon...
Here's a breakdown of how they did it...
This brand scaled up to $100mm in sales in just its 2nd year.
Launched in 2019, the company may now be sold for over $100mm soon...
Here's a breakdown of how they did it...
Everyone knows how powerful copywriting can be.
And I'm about to show you an ecom brand that relies primarily on strong copy to drive sales instead of the most popular marketing trends.
Let's reveal the brand now...
And I'm about to show you an ecom brand that relies primarily on strong copy to drive sales instead of the most popular marketing trends.
Let's reveal the brand now...
It's PetLab Co., which makes supplements for dogs.
Founded in 2019, PetLab is now preparing for a sale for over $100 million...
The secret behind their rapid success?
Direct response copy and strategic sales funnels.
Let's take a closer look at their marketing...
Founded in 2019, PetLab is now preparing for a sale for over $100 million...
The secret behind their rapid success?
Direct response copy and strategic sales funnels.
Let's take a closer look at their marketing...
1. Traffic
A quick search shows that besides direct visits to the website, PetLab Co. generates traffic with:
1. Paid search
2. Organic search
3. Social media ads
Let's talk about their search strategy before getting to the most interesting part of this business...
A quick search shows that besides direct visits to the website, PetLab Co. generates traffic with:
1. Paid search
2. Organic search
3. Social media ads
Let's talk about their search strategy before getting to the most interesting part of this business...
2. Organic search
The top keywords PetLab ranks for are mostly branded, but they have some blog posts that are ranking for important dog health topics...
which bring in about 30,000 clicks per month alone
Not bad for a brand focused more on paid customer acquisition...
The top keywords PetLab ranks for are mostly branded, but they have some blog posts that are ranking for important dog health topics...
which bring in about 30,000 clicks per month alone
Not bad for a brand focused more on paid customer acquisition...
3. Paid search
PetLab relies on Google search ads as well Google Shopping ads (as seen below) focused on keywords with high search volume.
Now let's take a look at the most important and most interesting part of their marketing:
Direct response funnels
PetLab relies on Google search ads as well Google Shopping ads (as seen below) focused on keywords with high search volume.
Now let's take a look at the most important and most interesting part of their marketing:
Direct response funnels
4. Facebook ads
PetLab generates most of their sales from Facebook ads.
Let's take a look at a few of them...
PetLab generates most of their sales from Facebook ads.
Let's take a look at a few of them...
4. Facebook ads (cont'd)
PetLab's FB ads combine direct response copy with TikTok style UGC.
They tell an emotional story:
To make sure dogs have better joint health and avoid the complications the brand owner's dog did, he created a solution...
facebook.com
PetLab's FB ads combine direct response copy with TikTok style UGC.
They tell an emotional story:
To make sure dogs have better joint health and avoid the complications the brand owner's dog did, he created a solution...
facebook.com
5. Landing pages
Many of the ads direct traffic to pre-sell pages like these:
promo.thepetlabco.com
promo.thepetlabco.com
Here's why:
Many of the ads direct traffic to pre-sell pages like these:
promo.thepetlabco.com
promo.thepetlabco.com
Here's why:
So, to recap, PetLab's success is based on:
1. Persuasive Facebook ads in line with current trends
2. Pre-sell pages with direct response copy that triggers emotions to encourage sales
1. Persuasive Facebook ads in line with current trends
2. Pre-sell pages with direct response copy that triggers emotions to encourage sales
There are plenty of other tactics we could break down, but this thread hits the core strategies PetLab uses to drive sales with direct response copy.
(we haven't even talked about their email marketing and upsell strategy yet...)
(we haven't even talked about their email marketing and upsell strategy yet...)
You can emulate this strategy by incorporating pre-sell pages with direct response copy into your own business or for clients to:
1. Increase conversion rates
2. Sell "saturated" products in competitive markets
Hope this thread gave you some ideas to think about!
1. Increase conversion rates
2. Sell "saturated" products in competitive markets
Hope this thread gave you some ideas to think about!
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