[thread] Cultural hegemony is a concept developed by Italian Marxist Antonio Gramsci. It describes how the state and ruling capitalist class use cultural institutions (soft power) to maintain their grip in capitalist societies. (1/3)
![[thread] Cultural hegemony is a concept developed by Italian Marxist Antonio Gramsci. It describes h...](https://pbs.twimg.com/media/FcR819xWQAI2TIn.jpg)
That ruling / dominant class develops a โhegemonic cultureโ using ideology, rather than violence, economic force, or coercion (the velvet glove over the iron first) (2/3)
Hegemonic culture propagates its own values and norms so that they become the "common sense" values of all and thus maintain the status quo. Cultural hegemony is therefore the main tool used to maintain consent to the capitalist order, rather than the use of force. (3/3)
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