Good marketers copy. Great marketers steal.
Here are some of the best marketing strategies of the last 10 years that you can steal from to drive growth:
Here are some of the best marketing strategies of the last 10 years that you can steal from to drive growth:
Embrace content and community excellence.
This is the strategy that has allowed Stripe to become one of the most successful tech companies of all time.
Most people don't even realize the impact that Stripe has had on the way business is done.
This is the strategy that has allowed Stripe to become one of the most successful tech companies of all time.
Most people don't even realize the impact that Stripe has had on the way business is done.
Take advantage of the governments inability to create 'helpful content' like Google wants.
This is what Gusto and Shipbob have done. The case study below showcases how Gusto has used this strategy to build an SEO moat throughout the US:
This is what Gusto and Shipbob have done. The case study below showcases how Gusto has used this strategy to build an SEO moat throughout the US:
Don't *sleep* on the power of long tail YouTube SEO.
The meditation app Calm generates millions of organic visits (and probably thousands of downloads) each year thanks to a brilliant long tail SEO strategy.
This piece breaks down their media empire:
foundationinc.co
The meditation app Calm generates millions of organic visits (and probably thousands of downloads) each year thanks to a brilliant long tail SEO strategy.
This piece breaks down their media empire:
foundationinc.co
Be aggressive when it comes to bottom of the funnel content and your competition.
If someone is Googling '[Your Brand] vs. [Competitor]' - It's time to bring out all the stops to show why your brand is the better option.
Pipedrive does this really well:
foundationinc.co
If someone is Googling '[Your Brand] vs. [Competitor]' - It's time to bring out all the stops to show why your brand is the better option.
Pipedrive does this really well:
foundationinc.co
Create topic clusters surrounding high value topics.
Identify areas that your ideal audience is interested in learning and strive to become a goto resource on each topic. Embrace interlinking. Embrace rich content.
Embrace acting like Nerdwallet:
Identify areas that your ideal audience is interested in learning and strive to become a goto resource on each topic. Embrace interlinking. Embrace rich content.
Embrace acting like Nerdwallet:
Empower and train your team to embrace social.
The team at Gong has put on a masterclass re: how to use LinkedIn as an entire org. From similar profile pics to high value content being shared daily.
It's driving millions of impressions.
More here: foundationinc.co
The team at Gong has put on a masterclass re: how to use LinkedIn as an entire org. From similar profile pics to high value content being shared daily.
It's driving millions of impressions.
More here: foundationinc.co
Create a multi-channel content strategy like Airtable.
Your audience doesn't JUST live on Twitter.
They're on YouTube, LinkedIn, Reddit and more.
This is why you need a strategy that can cross over into different channels. Airtable did this well:
Your audience doesn't JUST live on Twitter.
They're on YouTube, LinkedIn, Reddit and more.
This is why you need a strategy that can cross over into different channels. Airtable did this well:
Find channel-user fit and double down.
Monday dot com is all over YouTube pre-roll. If you haven't seen a Monday ad on YouTube - it's likely you don't watch a lot of YouTube videos.
Monday found an edge & used it to drive growth:
foundationinc.co
Monday dot com is all over YouTube pre-roll. If you haven't seen a Monday ad on YouTube - it's likely you don't watch a lot of YouTube videos.
Monday found an edge & used it to drive growth:
foundationinc.co
Use research, events, published journals & media to generate a ton of backlinks and a ton of press.
This is how Glassdoor (hate'em or love'em) was able to build a brand that is trusted and well known by millions.
Here's more on the brilliance of this:
foundationinc.co
This is how Glassdoor (hate'em or love'em) was able to build a brand that is trusted and well known by millions.
Here's more on the brilliance of this:
foundationinc.co
Give utility away for free but connect it to your product.
Shopify launched QR code generators, barcode makers, logo creators and so more.
These free tools build brand rapport with their ideal customers while also driving sign ups. More here:
Shopify launched QR code generators, barcode makers, logo creators and so more.
These free tools build brand rapport with their ideal customers while also driving sign ups. More here:
There's so much we can learn from studying and reverse engineering the success of others.
It just takes a lot of work. That's why I do it for you.
Don't miss the next one. Subscribe here:
content.foundationinc.co
It just takes a lot of work. That's why I do it for you.
Don't miss the next one. Subscribe here:
content.foundationinc.co
Loading suggestions...