Eliot Rathe
Eliot Rathe

@eliot_rathe

18 Tweets 4 reads Sep 26, 2022
These 3 Netflix series amassed 11,6B hours worth of attention.
Or ≃ 1,32 million years in "eyeball currency"
The key?
Storytelling.
They use the same 14 storytelling rules over & over to make billions with your attention.
Here's the 14 storytelling rules simplified:
You may think these series were super creative.
But they weren't...
Netflix, Pixar and even Mr Beast are using the same 14 storytelling rules to catch keep and multiply your attention.
And you can use them as well to get your share out of this giant pie
πŸ‘‡
1 β€” Add conflict and adversity
Without conflict, a story doesn't exist.
Write about the obstacles on your hero's path.
2 β€” Cut the fluff
Don't get lost in the fluff that nobody cares about.
Do more with less.
Focus on what's relevant and impactful.
3 β€” Effort > Success
You admire a character for trying more than for their successes.
You love the path - the ups and downs.
Your audience as well.
Focus on the "how" and "why" less on the "what"
4 β€” The audience >>> You
Your reader is always asking 1 question over and over in his head:
"
What's in it for me?"
You the writer, are completely irrelevant.
Focus on giving what your audience wants
5 β€” Ask yourself: What are the stakes?
Why should your reader cheer for the hero (Or themselves through the hero)
What happens if they don’t succeed?
6 β€” Ask yourself: Why must you tell this story?
What’s the belief/lesson burning within you that you wanna share in your story?
The "Why" defines how long your reader will keep your story in mind.
7 β€” New + Authenticity = Interest
Make you reader feel understood (through authenticity).
And add a twist. Something that makes the story new.
You don't need to reinvent the wheel.
A slight difference in the setting, characters, end, middle, beginning or emotions triggered.
8 β€” All in or all out
Delete the "Maybe" or "It seems" or "Kinda"
Your character either HATES IT or LOVES IT.
Generate emotions or cut it. No in-between
9 β€” Build up suspense
β€’ Withhold information
β€’ Add cliffhangers
β€’ Create a puzzle
β€’ Use flashbacks
β€’ Use open loops
β€’ Add mystery
10 β€” Use speed in your rhythm
Keep the momentum fast.
But... SLOW DOWN your writing - in the deep emotional sequences.
With:
β€’ Three dots (...)
β€’ With bigger spacing
β€’ With impactful words
11 β€” Put yourself in the shoes of your characters.
Feel. See. Smell. Think. Talk.
Add sounds
Add sensations
Add visual cues
Add internal dialogue
Add odors and descriptions
12 β€” Share a feeling
It's ALL about the emotions your reader will feel
This quote explains it perfectly:
β€œWhat you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.”
13 β€” Stretch reality
Exaggerate above and beyond
Suspend reality at moments
Add crazy examples
Make comparisons
Make analogies
- Stretching reality is one of the best ways to keep the story interesting
14 β€” Have a storytelling structure
Once upon a time there was ___. Every day, ___.One day___Because of that, ___. Because of that, ___. Until finally ___.
Thanks for reading!
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