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McKinsey charges $500k per project, telling stories through data.
Here are 5 frameworks they use (that you can too):
Here are 5 frameworks they use (that you can too):
Waterfall chart:
β’ Shows the story behind a total value.
McKinsey use it here to show the breakdown on investment in construction technology.
Use it when:
β You want to give a snapshot of how a data point is made up, or to show a change in data over time.
β’ Shows the story behind a total value.
McKinsey use it here to show the breakdown on investment in construction technology.
Use it when:
β You want to give a snapshot of how a data point is made up, or to show a change in data over time.
The scissor lift:
β’ Demonstrate a particularly dramatic change in events.
McKinsey use it here to show the erratic kick then drop in construction tech exits.
Use it when:
β You want to show a significant shift in reality.
β’ Demonstrate a particularly dramatic change in events.
McKinsey use it here to show the erratic kick then drop in construction tech exits.
Use it when:
β You want to show a significant shift in reality.
Amplify data:
β’ Use neutral or grey for secondary elements, then one colour to make a piece of data stand out.
McKinsey use it here to highlight the construction area consistently ahead in growth.
Use it when:
β You want to draw the eye to a particular trend in your story.
β’ Use neutral or grey for secondary elements, then one colour to make a piece of data stand out.
McKinsey use it here to highlight the construction area consistently ahead in growth.
Use it when:
β You want to draw the eye to a particular trend in your story.
Pie chart:
β’ To present a snapshot of a trend where 2 or 3 segments dominate the data.
McKinsey use it here to show that the market is made up of specialists.
Use it when:
β You want to convey the general ratios of segments and specific size differences arenβt important.
β’ To present a snapshot of a trend where 2 or 3 segments dominate the data.
McKinsey use it here to show that the market is made up of specialists.
Use it when:
β You want to convey the general ratios of segments and specific size differences arenβt important.
Bubble chart:
β’ To clearly present variances in data.
McKinsey use it here to give a picture on the types of transactions taking place in ConTech.
Use it when:
β You want to help your reader explore, not explain, the variance in data (for that, use a bar chart).
β’ To clearly present variances in data.
McKinsey use it here to give a picture on the types of transactions taking place in ConTech.
Use it when:
β You want to help your reader explore, not explain, the variance in data (for that, use a bar chart).
How McKinsey tell stories through data:
1/ Waterfall chart
2/ The scissor lift
3/ Amplify data
4/ Pie chart
5/ Bubble chart
1/ Waterfall chart
2/ The scissor lift
3/ Amplify data
4/ Pie chart
5/ Bubble chart
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