It doesn’t matter how good your service or outreach strategies are.
If your offer doesn’t SLAP…
No one’s gonna buy it.
Here’s how to create an offer too hard to turn down:
If your offer doesn’t SLAP…
No one’s gonna buy it.
Here’s how to create an offer too hard to turn down:
You don’t need an over complex offer.
You need one that hits these 3 key points:
- Guarantee
- Risk management
- Unique offer
E.g.
"Get 20 leads in 20 days (guarantee) or your money back (risk management) with our secret algorithm! (unique offer)”
You need one that hits these 3 key points:
- Guarantee
- Risk management
- Unique offer
E.g.
"Get 20 leads in 20 days (guarantee) or your money back (risk management) with our secret algorithm! (unique offer)”
Let’s get into each one more in-depth…
1/ Guarantee
Most people add their guarantee at the end.
I like to add them at the beginning 😎
People want to know your solution is going to help them right away.
So why wait until the end of your message to let them know?
1/ Guarantee
Most people add their guarantee at the end.
I like to add them at the beginning 😎
People want to know your solution is going to help them right away.
So why wait until the end of your message to let them know?
If you’re doing cold outreach — go for an explicit guarantee.
E.g. "30 leads in 30 days guaranteed!”
If you’re using nurturing strategies/organic lead gen — go for an explicit guarantee.
E.g. "Get 20 templates that have helped 20 companies get leads”
E.g. "30 leads in 30 days guaranteed!”
If you’re using nurturing strategies/organic lead gen — go for an explicit guarantee.
E.g. "Get 20 templates that have helped 20 companies get leads”
2/ Risk Management
If you want an offer your prospects can’t say “no” to…
You have to manage their risk or remove it completely.
People don’t like to take risks — especially when their money and time are at stake.
If you want an offer your prospects can’t say “no” to…
You have to manage their risk or remove it completely.
People don’t like to take risks — especially when their money and time are at stake.
E.g.
If you’re selling software: Offer a 7 day free trial
If you’re selling a service: Offer a discount too big to ignore
If you’re selling software: Offer a 7 day free trial
If you’re selling a service: Offer a discount too big to ignore
3/ Unique Offer
This part is all about telling the prospect why should they pick your solution instead of your competitors’.
- What's different about what you're selling?
- Are you using a unique system?
- Is your product new?
This part is all about telling the prospect why should they pick your solution instead of your competitors’.
- What's different about what you're selling?
- Are you using a unique system?
- Is your product new?
You can also sweeten the deal by adding the storytelling element.
E.g.
"Using our in-house automation method"
"With our unique algorithm"
"By creating specialized growth funnels"
Great way to give a bit of character to your offer.
E.g.
"Using our in-house automation method"
"With our unique algorithm"
"By creating specialized growth funnels"
Great way to give a bit of character to your offer.
Thank you for reading to the end.
My name is Houston, and I’m a:
- CEO & Founder
- Dad
- $120k/mo agency owner
Drop me a follow @houstongolden for more Business & LinkedIn content.
My name is Houston, and I’m a:
- CEO & Founder
- Dad
- $120k/mo agency owner
Drop me a follow @houstongolden for more Business & LinkedIn content.
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