If you send paid traffic to simple product pages or Landing pages, you are leaving a lot of money on the table.
Your ads could be much more profitable.
Here are 7 types of Landing pages/Funnels you can test to boost your conversions (with examples) :
Your ads could be much more profitable.
Here are 7 types of Landing pages/Funnels you can test to boost your conversions (with examples) :
Note: Don’t plug these new landing pages on your existing ads.
For each funnel type, you must create a new custom ad.
For example, if you’re sending traffic to a quiz funnel, your ad creative should push people to take the quiz, not to buy the product.
For each funnel type, you must create a new custom ad.
For example, if you’re sending traffic to a quiz funnel, your ad creative should push people to take the quiz, not to buy the product.
1/ The classic CRO optimized landing page
That’s not a product page.
The Landing has only one goal, get people to buy your product.
It must have:
>A benefit-centered Hero
>Few distractions/menus/frictions
>Ultra persuasive copy (AIDA)
>Product box at the end of the page
That’s not a product page.
The Landing has only one goal, get people to buy your product.
It must have:
>A benefit-centered Hero
>Few distractions/menus/frictions
>Ultra persuasive copy (AIDA)
>Product box at the end of the page
2/ The Free trial/Welcome offer landing page
This one can work very well for consumables or subscription products (supplements, food, razors, skincare products etc…
Example from Tiege (this page generated $millions ):
This one can work very well for consumables or subscription products (supplements, food, razors, skincare products etc…
Example from Tiege (this page generated $millions ):
3/ The Presales landing page or Sales page
The goal of the Presales LDP is to warm up visitors with very good copy and visuals (story-telling, pains, product's introduction, the Why, CTA)
Then to redirect visitors to a product page at the end of the page
Example from Ritual:
The goal of the Presales LDP is to warm up visitors with very good copy and visuals (story-telling, pains, product's introduction, the Why, CTA)
Then to redirect visitors to a product page at the end of the page
Example from Ritual:
4- The Quiz funnel
Very popular among the top DTC brands right now, especially for consumables products.
Don’t send visitors directly to the quiz page.
First, send them to a short Landing page that will get them interested in starting the quiz.
Food example from 1MD:
Very popular among the top DTC brands right now, especially for consumables products.
Don’t send visitors directly to the quiz page.
First, send them to a short Landing page that will get them interested in starting the quiz.
Food example from 1MD:
5/ The Advertorial (blog post)
When the visitor arrives on an advertorial page, the intent must be informational.
A good Advert must have a great headline, quality content, and introduce your product in a smooth way.
Petlabco example (link at the end of the thread)
When the visitor arrives on an advertorial page, the intent must be informational.
A good Advert must have a great headline, quality content, and introduce your product in a smooth way.
Petlabco example (link at the end of the thread)
6/ The Listicle
The listicle is like an advertorial but we talk about the brand, product, and benefits directly.
Adapted for retargeting
The headline is usually: “7 reasons why all (audience) use (name of the product) and are addicted”
CTA at the end
Example from Yumi:
The listicle is like an advertorial but we talk about the brand, product, and benefits directly.
Adapted for retargeting
The headline is usually: “7 reasons why all (audience) use (name of the product) and are addicted”
CTA at the end
Example from Yumi:
7/ The influencer Landing page
Works well for influence marketing campaigns and retargeting.
This is a classic landing page but we highlight the influencer image, values, and experiences with the product.
We use the power of associations.
Example from Levels with Huberman:
Works well for influence marketing campaigns and retargeting.
This is a classic landing page but we highlight the influencer image, values, and experiences with the product.
We use the power of associations.
Example from Levels with Huberman:
▶️RT and Like and I will send you all the landing pages links I used as examples.
Note: you won't find the pages by searching on the websites. The pages are hidden 🤡
Note: you won't find the pages by searching on the websites. The pages are hidden 🤡
If you have a +6 figures Ecommerce brand and you want to create custom funnels and increase your conversions,
Shoot me a DM.
I will make a quick CRO audit of your store and identify the "quick" wins.
Shoot me a DM.
I will make a quick CRO audit of your store and identify the "quick" wins.
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