50 Engineers for 1 Billion Users - @WhatsApp's Success Story🤳🏾
#success #Inspiration #whatsapp #Entrepreneurs #innovation
#success #Inspiration #whatsapp #Entrepreneurs #innovation
In 2016, WhatsApp, a messaging app known for its ad-free user interface, reached a billion users, with a daily interaction of 42 billion text messages, 1.6 billion pictures and 250 million videos.
One could imagine an office of thousands of coders writing thousands of codes to achieve such milestones. With just 50 engineers under its wing, WhatsApp was able to create such a user-friendly interface.
How did they make this possible? It is important to note that WhatsApp was the first of its kind to enter the market, so a number of factors contributed to WhatsApp’s defining era.
📱Familiarity
In a competitive market, mirroring competitors is a familiar concept to help potential customers identify the service and fulfil the market’s main purpose.
In a competitive market, mirroring competitors is a familiar concept to help potential customers identify the service and fulfil the market’s main purpose.
WhatsApp did just that, helping friends and family (and now businesses) chat and exchange photos, videos and documents. Innovation was not an objective, so to add these features, a large workforce wasn’t required.
The company’s only formidable competitor at the time was Blackberry Messenger (BM). WhatsApp managed to provide all the services BM did, with a little extra something.
🔎 Finding Market Gaps
Convenience and cost, in a nutshell, made WhatsApp what it is today. Customers wanted an app service that did not have ads popping up every 5 minutes.
Convenience and cost, in a nutshell, made WhatsApp what it is today. Customers wanted an app service that did not have ads popping up every 5 minutes.
They were not exactly fond of a tedious account creation process. Whatsapp was able to solve these problems and keep the service free of charge.
💻 Quality Codes
The solution to creating an app that catered to every need of the average customer was not a large number of codes. It was the quality of the codes that made WhatsApp stand out.
The solution to creating an app that catered to every need of the average customer was not a large number of codes. It was the quality of the codes that made WhatsApp stand out.
The use of a programming language called Erlang and FreeBSD, a computer operating system, helped the company create a minimalistic solution to existing problems.
Hiring flexible engineers, those who were familiar with Erlang, is how Whatsapp succeeded in using a limited workforce to scale to such a level.
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