Toby | Paid Ads for 8-Fig DTC Brands
Toby | Paid Ads for 8-Fig DTC Brands

@TobyWalleruk

13 Tweets 13 reads Sep 23, 2022
We scaled an ecommerce brand from $373k per month to $1.2m per month in just 90 days.
Here’s how:
Firstly, as we do with all our partners, we conducted a CRO Audit. Providing suggestions on how to increase our website conversion rates and our AOV.
We optimised our main site navigation and moved away from brand lingo to make it easier for new customers to see their various product categories and shop.
We then optimised product filters so customers could shop more efficiently in collections.
We raised the Free Shipping Threshold to increase our AOV and also raised product prices slightly which helped with our overall AOV.
We spend countless hours diving into research, learning about our customer avatars & our competitors.
We read every, single customer review to dissect how our buyers spoke about our products so we had hundreds of new ad & copy angles we knew resonated with our customer base.
This also allowed us to come up with countless new creative and copy angles for our ads.
We then completely revamped our Facebook & Google ad accounts. Ensuring we had a proper account structure + setup.
We then tested various SKUs and ad angles aggressively at the start of the month and then scaled up what worked using the @triplewhale.
We implemented a seamless creative feedback loop that provided the brand with regular insights, shot lists and suggestions on exactly what we needed to test next.
In addition to the above, we:
Introduced tools such as @KnoCommerce so we could learn from our customers and what they wanted to see next + encouraged them to talk to their 1% of customers.
Got creative with offers... Not just % off or BOGO.
Connected them with our INSANE network agency partners to ensure email, SMS etc… were fully optimised.
+ just being relentlessly proactive within the account.
The results…
220% rev increase
197% traffic increase
From 300k months to $1m+ months 🔥
With this partner's products combined with our team's expertise... this brand has reached new heights and is continuing to grow!
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