Everyone says, "Learn marketing – it's the world's most powerful skill."
But where the hell do you even start?
Here's 12 psychological triggers that will teach you more about marketing than a four-year degree:
But where the hell do you even start?
Here's 12 psychological triggers that will teach you more about marketing than a four-year degree:
What you're going to learn in this thread:
• 12 psychology triggers
• What they are and how to use them
• Examples of them used in the real world
• How you can use them in your creator business
So let's take a look...
• 12 psychology triggers
• What they are and how to use them
• Examples of them used in the real world
• How you can use them in your creator business
So let's take a look...
1. The Decoy Effect
→ Consumers change their preference between two options when presented with a third option.
→ Consumers change their preference between two options when presented with a third option.
2. Center-stage effect
→ Studies indicate people are more likely to choose the middle option in a set of items.
→ Studies indicate people are more likely to choose the middle option in a set of items.
3. Aesthetic-Usability Effect
→ Research proves that people perceive designs with great aesthetics as easier to use.
→ Research proves that people perceive designs with great aesthetics as easier to use.
4. Social proof
→ The idea that humans adapt their behaviors based on what others do.
→ The idea that humans adapt their behaviors based on what others do.
5. Scarcity
→ Research indicates that people value things more when they're in limited supply.
→ Research indicates that people value things more when they're in limited supply.
6. Group Attractiveness Effect
→ You can sell more of your product/service when you present items as part of a group:
→ You can sell more of your product/service when you present items as part of a group:
7. IKEA Effect
→ When a person partially creates something, they perceive it to have higher value.
→ When a person partially creates something, they perceive it to have higher value.
8. Loss aversion
→ People prefer to avoid losses more than earning equivalent gains.
→ People prefer to avoid losses more than earning equivalent gains.
9. Labor Illusion
→ People value things more when they see the work behind them.
→ People value things more when they see the work behind them.
10. Priming
→ The idea that previous stimuli has an effect on a persons decision.
→ The idea that previous stimuli has an effect on a persons decision.
11. Bandwagon Effect
→ Users tend to adopt beliefs in proportion of others who have already done so.
→ Users tend to adopt beliefs in proportion of others who have already done so.
12. Spark Effect
→ People are more likely to take action when little effort or commitment is required.
→ People are more likely to take action when little effort or commitment is required.
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And that's it!
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
TL;DR (Part I):
12 psychological triggers that will teach your more about marketing than a four year degree:
• Group Attractiveness Effect
• Aesthetic-Usability Effect
• Center-stage Effect
• Bandwagon Effect
• The Decoy Effect
12 psychological triggers that will teach your more about marketing than a four year degree:
• Group Attractiveness Effect
• Aesthetic-Usability Effect
• Center-stage Effect
• Bandwagon Effect
• The Decoy Effect
TL;DR (Part II):
• Loss aversion
• Labor Illusion
• Spark Effect
• Social proof
• IKEA Effect
• Scarcity
• Priming
• Loss aversion
• Labor Illusion
• Spark Effect
• Social proof
• IKEA Effect
• Scarcity
• Priming
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