10 genius ads and what you can learn from them:
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1. McDonald’s ft. Einstein
Why It Works:
- Albert Einstein is a famous historical figure
- It takes a second to realize the drawing is him
- They relate his famous equation to their product
Why It Works:
- Albert Einstein is a famous historical figure
- It takes a second to realize the drawing is him
- They relate his famous equation to their product
2. Loreal gives a message to men
Why It Works:
- Calling out one gender catches attention
- The small text helps you “get it”
- The message resonates with their audience
Why It Works:
- Calling out one gender catches attention
- The small text helps you “get it”
- The message resonates with their audience
3. Really, really strong teeth
Why It Works:
- The uniqueness attracts attention
- The small text helps you “get it”
- It relates to the product well
Why It Works:
- The uniqueness attracts attention
- The small text helps you “get it”
- It relates to the product well
4. Tomato bottle
Why It Works:
- The visual is striking and unique
- It communicates that the product is natural
Why It Works:
- The visual is striking and unique
- It communicates that the product is natural
5. Cigarette burger
Why It Works:
- It looks kind of normal
- But you quickly realize it’s not
- It creates a feeling of disgust
Why It Works:
- It looks kind of normal
- But you quickly realize it’s not
- It creates a feeling of disgust
6. Half dog, half pencil
Why It Works:
- The visual is striking and odd
- It relates to the product well
Why It Works:
- The visual is striking and odd
- It relates to the product well
7. Big mouth
Why It Works:
- The visual is striking and strange
- That makes you pay attention
Why It Works:
- The visual is striking and strange
- That makes you pay attention
8. Porcupine parallel parking
Why It Works:
- The visual is striking and strange
- It relates to the product well
- It relates to the product cleverly too
Why It Works:
- The visual is striking and strange
- It relates to the product well
- It relates to the product cleverly too
9. Shoe in a shoe
Why It Works:
- The visual is striking and strange
- It relates to the product well
- It relates to the product cleverly too
Why It Works:
- The visual is striking and strange
- It relates to the product well
- It relates to the product cleverly too
10. Spider Bond
Why It Works:
- Spiderman is a famous character
- So is James Bond
- Mixing them looks odd and creates attention
- That mix is made out of the company’s product
Why It Works:
- Spiderman is a famous character
- So is James Bond
- Mixing them looks odd and creates attention
- That mix is made out of the company’s product
That's everything.
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Thanks for reading 🤝
If you liked this thread:
1. Follow me @thePhilRivers for more
2. RT the tweet below to share the knowledge
Thanks for reading 🤝
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