From $0/mo to $371,201/mo in 60 days.
This year, I took over a clothing brand’s email marketing.
In the first 2 months, I made them $500k from email only.
Here’s the exact strategy:
Thread 🧵
This year, I took over a clothing brand’s email marketing.
In the first 2 months, I made them $500k from email only.
Here’s the exact strategy:
Thread 🧵
Here's the proof of the results:
Introduction
That’s a high-ticket clothing brand. They had no email marketing at all.
They were literally leaving 6 figs/month on the table by not taking their email marketing seriously
I took over and did this:
That’s a high-ticket clothing brand. They had no email marketing at all.
They were literally leaving 6 figs/month on the table by not taking their email marketing seriously
I took over and did this:
1. Lead capture tool.
I implemented the signup form.
The trigger was 8s on the website + exit-intent.
It was a super simple pop-up with a % discount as an incentive. It started converting at 14% right away, after 2 weeks it dropped to 10%.
Not bad for a start.
I implemented the signup form.
The trigger was 8s on the website + exit-intent.
It was a super simple pop-up with a % discount as an incentive. It started converting at 14% right away, after 2 weeks it dropped to 10%.
Not bad for a start.
2. Set up core flows
Welcome Series (4 emails)
Abandoned Cart (3 emails)
Abandoned Checkout (3 emails)
Browse Abandonment (3 emails)
Site Abandonment (1 email)
Customer Thank You (5 emails)
Customer Winback (3 emails)
Cross-Sell/Up-Sell (2 emails)
Welcome Series (4 emails)
Abandoned Cart (3 emails)
Abandoned Checkout (3 emails)
Browse Abandonment (3 emails)
Site Abandonment (1 email)
Customer Thank You (5 emails)
Customer Winback (3 emails)
Cross-Sell/Up-Sell (2 emails)
The best-performing ones were Welcome Series ($5.60 rev/recipient), Abandoned Checkout ($2.50 rev/recipient) and Abandoned Cart ($1.87 rev/recipient).
The key learning here is: always set up a browse abandonment flow. This flow was the fourth-best one in terms of revenue generated.
All flows' core metrics:
Open rate: 41.20%
Click rate: 4.72%
Order rate: 1.62%
All flows' core metrics:
Open rate: 41.20%
Click rate: 4.72%
Order rate: 1.62%
3. Campaigns
The brand already had a list of over 8K people. They’ve never received any email before so I wanted to start sending them asap.
I’ve created simple segments based on engagement and buying behavior.
The brand already had a list of over 8K people. They’ve never received any email before so I wanted to start sending them asap.
I’ve created simple segments based on engagement and buying behavior.
We started off with 2 campaigns per week - 1x value-packed, 1x promotional.
Then we bumped it up to 4 per week - 2x value 2x promotional, 1x value 3x promotional or 3x value 1x promotional.
I didn’t notice any drop within key metrics so the standard was kept at 4 per week.
Then we bumped it up to 4 per week - 2x value 2x promotional, 1x value 3x promotional or 3x value 1x promotional.
I didn’t notice any drop within key metrics so the standard was kept at 4 per week.
We were mixing valuable emails with promotional emails.
The goal there was to keep the open rate above 30%, the CTR above 2% and the CR above 0.3%.
Campaigns' core metrics:
Open rate: 40%
Click rate: 5.04%
Order rate: 0.64%
The goal there was to keep the open rate above 30%, the CTR above 2% and the CR above 0.3%.
Campaigns' core metrics:
Open rate: 40%
Click rate: 5.04%
Order rate: 0.64%
Key lesson: always test as much as possible
We've been A/B testing something in every single campaign we’ve sent.
Subject lines, design vs plain text, copy, sending times, offers, etc.
We've been A/B testing something in every single campaign we’ve sent.
Subject lines, design vs plain text, copy, sending times, offers, etc.
Why did it work so well?
To be honest, there wasn't any one-of-a-kind trick that made so much money.
The brand was already doing decent numbers.
They had a great product which is always crucial.
They had compelling and irresistible offers as well.
To be honest, there wasn't any one-of-a-kind trick that made so much money.
The brand was already doing decent numbers.
They had a great product which is always crucial.
They had compelling and irresistible offers as well.
On a Marco scale, we didn't do anything revolutionary, we just implemented the basics.
We crushed it on a micro-scale, though.
We had an incredible copy, outstanding design and an irresistible offer.
We crushed it on a micro-scale, though.
We had an incredible copy, outstanding design and an irresistible offer.
Price was the main objective for this brand so each flow started without giving a discount, we were showing social proof and urgency.
The last 2 emails in each flow had a discount code with urgency combined. The results?
The ctr and cr skyrocketed on these emails.
The last 2 emails in each flow had a discount code with urgency combined. The results?
The ctr and cr skyrocketed on these emails.
To be honest, this is a recipe for up to 50% revenue from Klaviyo.
Just make sure you have done proper research and combine it with great design, copywriting and an offer.
However, it takes a lot of time and effort SO
Just make sure you have done proper research and combine it with great design, copywriting and an offer.
However, it takes a lot of time and effort SO
If you want me to handle your email marketing, DM me "50%" and let's have a chat!
And that's it!
If you enjoyed this thread:
1. Follow me @EcomKonrad for more email marketing content
2. RT the tweet below
If you enjoyed this thread:
1. Follow me @EcomKonrad for more email marketing content
2. RT the tweet below
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