Selling to people is hard.
They get skeptical, annoyed, and even angry.
But if you master Human Biases, You'll be raking in money.
Here are 7 knacks to sell anything to anyone ( without pushing it too hard )
They get skeptical, annoyed, and even angry.
But if you master Human Biases, You'll be raking in money.
Here are 7 knacks to sell anything to anyone ( without pushing it too hard )
1. The contrast principle
Show them 2 prices for the same item. Exaggerating the first price, which the prospect will never accept, to slide in the targetted price.
Just as Steve Jobs did here, he announced the price first at $999 and then immediately reduced it to $500.
Show them 2 prices for the same item. Exaggerating the first price, which the prospect will never accept, to slide in the targetted price.
Just as Steve Jobs did here, he announced the price first at $999 and then immediately reduced it to $500.
2. Social proof
I recently purchased @thejustinwelsh 's content OS. It seemed a little pricey at first, but then I saw names like @Dickiebush and @dankoe saying good things.
To top it off, He even put 5-star ratings and 2k students of the course.
Social proof = Sales
I recently purchased @thejustinwelsh 's content OS. It seemed a little pricey at first, but then I saw names like @Dickiebush and @dankoe saying good things.
To top it off, He even put 5-star ratings and 2k students of the course.
Social proof = Sales
3. Loss Aversion
The concept of loss aversion states that people would rather avoid losses than gain value or money.
That is why eCommerce websites actively use this rule when you leave the cart, displaying how much discount you would lose if you did not buy.
The concept of loss aversion states that people would rather avoid losses than gain value or money.
That is why eCommerce websites actively use this rule when you leave the cart, displaying how much discount you would lose if you did not buy.
4. Ikea Effect
If you build something with your hands and invest time in it, you're more prone to keep using it.
Telegram is doing an excellent job. It allows you to customize the background, colors, and even the app icon.
Makes you feel at home.
If you build something with your hands and invest time in it, you're more prone to keep using it.
Telegram is doing an excellent job. It allows you to customize the background, colors, and even the app icon.
Makes you feel at home.
5. Principle of reciprocity
Ever received an expensive gift from a friend on your birthday?
You get the urge to give something in return, it's the guilt.
So, if you offer a free trial period, many people will feel indebted to you and you'll end up with a sale.
Ever received an expensive gift from a friend on your birthday?
You get the urge to give something in return, it's the guilt.
So, if you offer a free trial period, many people will feel indebted to you and you'll end up with a sale.
6. The Peltzman effect
Everyone wants to get the most out of a deal. Let them believe that they made a fool out of you (which they did not).
This is why top ghostwriters such as Dakota offer this guarantee.
See how he makes it a no-brainer for his clients.
Everyone wants to get the most out of a deal. Let them believe that they made a fool out of you (which they did not).
This is why top ghostwriters such as Dakota offer this guarantee.
See how he makes it a no-brainer for his clients.
7. Placebo Effect
This principle states that if you believe a product will have the advertised effect, it will have that effect.
as you believe Expensive item = High value
Here Smart water makes you believe that if you drink their water, you will become intelligent.
This principle states that if you believe a product will have the advertised effect, it will have that effect.
as you believe Expensive item = High value
Here Smart water makes you believe that if you drink their water, you will become intelligent.
TL: DR
7 Human Biases to sell anything
1. Ikea Effect
2. Social proof
3. Placebo Effect
4. Loss Aversion
5. The Peltzman effect
6. The contrast principle
7. Principle of reciprocity
7 Human Biases to sell anything
1. Ikea Effect
2. Social proof
3. Placebo Effect
4. Loss Aversion
5. The Peltzman effect
6. The contrast principle
7. Principle of reciprocity
2 quick favour
1. Follow me for daily copywriting nuggets @TanmayS_Chauhan
2. Share this thread to help a fellow creator sell his/her course
1. Follow me for daily copywriting nuggets @TanmayS_Chauhan
2. Share this thread to help a fellow creator sell his/her course
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