GREG ISENBERG
GREG ISENBERG

@gregisenberg

10 Tweets 9 reads Sep 25, 2022
The 1 simple startup framework that will save you millions of dollars and millions of headaches:
This is a product framework I cannot live without
Single vs. multiplayer experiences:
1. Single-player
Building a product to support rituals and habits
This builds trust
2. Multiplayer
Building a product that you can use with friends
This makes your product inherently viral
Example: Rapha.cc
Single-player: high-quality apparel for cyclists
Multiplayer: membership club to ride with other cyclists in your city (called Rapha Cycling Club)
This has transformed this business into a 9 figure business now owned by the Wal-Mart family
It's usually best to start with single-player
Once thousands of people trust your brand and product daily... you can layer on multi-player
If it's a compelling multi-player experience...
Watch your customer base grow like wildfire
I run every product idea through this single player vs multiplayer lens
Small mindset shift, major results
How to generate startup ideas people love:
1. Write. Keep a problem & key insights journal. Write daily
2. Virtual travel. Go to FB groups and Subreddits to understand what people want
3. Get feedback IRL. Ask
4. Design single player mode
5. Iterate
6. Add multiplayer
7. Iterate
Once you understand single-player vs multiplayer, you'll notice it everywhere
There are 1 million things you could work on and only 1 thing you should be working on right now...
Single-player or multiplayer
I'll probably write a longer post on this topic on my newsletter. You can subscribe here latecheckout.substack.com
And @latecheckoutplz is running a course on this topic. Applications end Friday communitycollege.latecheckout.studio
Ended up writing a longer post on the topic
Creating products that stick (and how to do it)
latecheckout.substack.com

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